122 - ReInventing the Business of Ag Retailing with Sioux Nation

I push the need to constantly ReInvent to remain relevant in a constantly evolving marketplace. Ag retail is just such a marketplace. With consolidation at the manufacturing and retail level combined with a decreasing farmer base, retailing Agricultural products is a real challenge. It's a challenge Cody Hostler is up for. He worked for Sioux Nation — a South Dakota independent Ag retailer — for 8 years before purchasing the business. He's owned the business for five years, and has gone from seven employees to 17 in that timeframe. Cody and his employee Paul Raymond join me to talk about the interesting things their company does to not only survive, but thrive.