05 - Communicating Ag Better
The Business of Agriculture Podcast · Damian Mason
October 12, 201729m 52s
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Show Notes
We in Ag are commonly told to "improve our elevator speech." Only problem, I hate talking to people in elevators. Worse yet, we in Ag are outgunned by highly paid, trained PR staffs from cause groups such as PETA and HSUS. I bring in former newspaper editor and communication expert, Mike Perkins, to help you improve how you talk, write, listen, and communicate your message to the world.