The Business Development Podcast

Episode 63 of The Business Development Podcast with host Kelly Kennedy focused on answering community questions related to business development. Throughout the episode, Kelly emphasized the importance of building interest in products or services, and how this process remains essentially the same regardless of the industry or business type. He discussed the need to demonstrate the value of a product or service to potential customers, encourage them to try it, and then ask for their business. Kelly also highlighted the significance of having a CRM with a robust reporting feature to track customer information and analyze data for future sales efforts. Additionally, he mentioned the use of AI in creating social media posts and expressed gratitude for the show's growing audience.In summary, episode 63 of The Business Development Podcast addressed common questions surrounding business development. Kelly provided insights on building interest, securing sales for products and services, leveraging CRM analytics, and using AI in social media marketing. The episode displayed Kelly's passion for helping businesses achieve their growth goals and highlighted the show's rapid growth and popularity.Key Takeaways:Business development involves building interest and creating compelling reasons for customers to try a product or service.Building interest requires consistency and effective communication.Business development is applicable to both products and services, with the main difference being the way interest is built.Providing opportunities for potential customers to test and experience the product or service can lead to successful sales.Having a CRM with a reporting feature is crucial for tracking customer information and analyzing business development efforts.Continuous learning and adaptation are essential in the field of business development.Mentioned in this episode:Hyperfab Midroll

In Episode 62 of The Business Development Podcast, host Kelly Kennedy welcomes guest Micah Slavens, a web pioneer with over two decades of experience in the digital realm. Kelly expresses his excitement about having Micah on the show and their shared passion for design, user experience, and the customer journey. They discuss the evolving landscape of web design and technology, emphasizing the importance of a well-designed website and a strong online presence for businesses. Micah's expertise in blending creativity and technical finesse has shaped the digital future of businesses across various sectors. Throughout the episode, Kelly and Micah explore topics such as AI, the evolution of the internet, and the significance of marketing material in today's competitive market.In summary, Episode 62 of The Business Development Podcast delves into the transformative journey of Micah Slavens, a renowned web designer and founder of Lift Interactive. Kelly Kennedy leads an engaging conversation with Micah, highlighting the crucial role of web design in elevating brands and shaping the future of businesses. Listeners gain valuable insights on navigating the digital landscape, adapting to change, and connecting with audiences in the modern era. By discussing key aspects such as AI, customer experience, and the power of a well-designed website, Kelly and Micah provide actionable advice and inspire listeners to embrace the ever-evolving world of business development.Key Takeaways:A well-designed website is one of the most important investments for any business.The quality and design of a website can elevate a brand and shape the digital future of businesses.Connecting with the audience is key in website design, rather than just providing mundane information.The evolution of the internet has dramatically changed the landscape of web design.Online legitimacy is crucial, and a truthful representation of a company is important in web design.The use of AI in web design is already prevalent, and it will continue to shape the future of the industry.The image and online presence of a company are vital for business development and attracting interest.Constant adaptation and staying current with industry changes are necessary in web design.User experience and understanding customer journey play a significant role in web design.The importance of marketing materials and branding in web design cannot be disregarded.Mentioned in this episode:Hyperfab Midroll

Episode 61 of The Business Development Podcast with Kelly Kennedy focuses on the difference between business development for products and services. Kennedy emphasizes the importance of building relationships with the right contacts within a company, such as the director, operations manager, or president, who will be buying the product or service on a regular basis. He advises against relying solely on the supply chain and encourages reaching out directly to potential customers to introduce the company and its offerings. Kennedy also emphasizes the need to build trust in oneself and the product or service being sold, as well as the importance of creating interest and rapport with customers. Additionally, he announces that the podcast will soon be available on YouTube and expresses gratitude for the listeners and their support.Overall, this episode aims to provide insight and advice on the business development process for both products and services, emphasizing the need for proactive outreach, relationship-building, and establishing trust with potential customers. Kennedy encourages businesses to identify the industries that may benefit from their product or service, create target lists, and connect with key decision-makers within those industries. He highlights the significance of customer trust and the value of trying the product or service to understand its worth. The episode also announces the expansion of the podcast to YouTube and expresses appreciation for the audience's support.Key Takeaways:It is important to build relationships with decision-makers, such as directors, operations managers, and presidents, who will be buying your product or service on a regular basis.Business development is about creating trust in yourself and your product or service. Building rapport and trust with potential customers is crucial.It is essential to identify the industries that will need your product or service and reach out to the people directly responsible for buying it in those industries.Don't solely rely on supply chain connections, as they are often the last to know about a company's needs or problems.Generating interest in your product or service and getting customers to try it is crucial in business development.Building trust and credibility takes time, and it is important to continually provide value to customers.Creating a target list and identifying the right contacts at companies is necessary for successful business development.Don't limit yourself to one industry; explore a wide range of industries that may need your product or service.Business development involves being a detective and doing the necessary research to find potential customers and decision-makers.Mentioned in this episode:Hyperfab Midroll

Episode 60 of the Business Development Podcast features Amin Samji, a leader in the Edmonton Chamber of Commerce. Host Kelly Kennedy is excited to have Amin on the show as they discuss the importance of networking and building beneficial partnerships in the business community. Amin's passion for the prosperity of the community shines through as he shares his extensive business experience and insights.Throughout the episode, Kelly and Amin discuss the challenges and joys of starting one's own business and the importance of constantly learning and growing in the field of business development. They emphasize the value of networking and building connections, particularly through organizations like the Chamber of Commerce. Amin highlights the work that the Chamber does in bringing the business community together and facilitating mutually beneficial partnerships. Overall, the episode offers actionable advice on growing a business and highlights the importance of fostering enduring relationships in the business world.In summary, Episode 60 with Amin Samji explores the significance of networking and building partnerships in the business community. Amin's extensive business experience and role in the Chamber of Commerce make him a valuable guest on the show. The episode emphasizes the importance of constantly learning and growing in business development, and highlights the value of organizations like the Chamber in facilitating connections and partnerships. Listeners are provided with actionable advice on growing their businesses and fostering enduring relationships in the business world.Key Takeaways:Joining the Chamber of Commerce is beneficial for businesses, as it provided resources, connections, and support.Starting a business requires a lot of dedication and hard work, but it can be a fulfilling journey.Building relationships and networking are crucial elements in business development.Learning from mistakes and taking advice from others is important for growth and success.The Edmonton business community is thriving, and there are opportunities for businesses to succeed and grow in the area.Mentioned in this episode:Hyperfab Midroll

In episode 59 of The Business Development Podcast with Kelly Kennedy, the focus is on the importance of market research and effective marketing for startups. Kelly emphasizes the need for startups to ensure that their product or service has a commercial application and will financially make sense before investing too heavily in its development. He acknowledges that startups often have limited budgets and may not be able to afford a business development expert, so he provides advice on how to effectively market a new tech startup or invention on a tight budget. Kelly also highlights the importance of creating visually appealing and user-friendly websites, as well as building a compelling case for the product or service to attract customers.Additionally, Kelly expresses his excitement for the progress of the show and the positive feedback he has received from startup founders who have found value in the podcast. He emphasizes the need for startups to consider the market demand and competition for their product or service, and to make sure it solves a problem that customers have. Kelly also mentions the resources and accelerator programs available to tech founders in Edmonton, Alberta, Canada, and encourages startups to seek help and collaborate with others in the industry. Overall, the episode aims to provide actionable advice and insights on business development and marketing strategies for startups.Key Takeaways:It is important for startups to consider the commercial application and financial viability of their product or service.Startups should focus not only on developing their product or service, but also on marketing it effectively.Limited budgets may require startups to handle their own business development and marketing.Startups should consider the market demand and ensure that there is a need for their product or service.Market research is crucial to understand the potential market for a startup's product or service.Startups should aim to create visually appealing and easy-to-understand websites to attract customers.Building value and solving a problem for customers are essential for a startup's success.Networking and collaboration with other tech companies can be beneficial for startups.Startups should aim to make their own money quickly and efficiently to sustain their growth.Mentioned in this episode:Hyperfab Midroll

In Episode 58 of The Business Development Podcast, host Kelly Kennedy interviews Cole Rosentreter, the founder and CEO of Pegasus, a technology company based in UAV aerospace. Cole shares his journey from his military career to founding and leading a successful technology company. He talks about his love for aviation, his experiences in the military, and the critical decision-making skills he developed. Cole also emphasizes the importance of gaining experience and proving oneself in the business world. Pegasus has achieved remarkable success, with partnerships and clients including notable entities such as the Government of Alberta, Boeing, Thales, and Canadian Pacific Railway. They have also received prestigious awards, such as the Prince's Trust Global Sustainability Award.Overall, this episode highlights the story of Cole Rosentreter, a veteran turned entrepreneur, and his path to success with Pegasus. It provides insights into the challenges and rewards of starting a technology company and the value of gaining experience in the business world. Listeners can gain inspiration and learn from Cole's entrepreneurial journey.Key Takeaways:Sometimes important decisions are made without even realizing it.Don't rush into university or a degree if you're unsure about what you want to do.Some decisions in life may be unclear or forgotten, but they can still shape your future.The experience of serving in the military can provide valuable skills and opportunities.Building relationships and adding value in business should be prioritized over short-term gains.Technology and innovation can have a significant impact in various industries, including aerospace.The military experience can shape an individual's perspective and drive them to pursue meaningful work.Success is not guaranteed or permanent, and it requires ongoing effort and adaptability.Mentioned in this episode:Hyperfab Midroll

Episode 57 of the Business Development Podcast explores the effectiveness of exhibiting at conferences as a marketing strategy. The host, Kelly Kennedy, emphasizes that attending conferences and setting up booths is not an active marketing approach and may not yield significant returns on investment. He highlights that most attendees are not potential customers and are primarily interested in grabbing free promotional items. While conferences can create brand recognition, their passive nature does not guarantee sales or business growth. Kennedy suggests that businesses should carefully consider their reasons for attending conferences and explore alternative strategies for effective business development.In this episode, the host delves into the topic of business development at conferences, emphasizing the passive nature of exhibiting and the limited conversion rate of attendees to actual customers. Kennedy advises businesses to critically evaluate the purpose and expected outcomes of attending conferences, as they primarily serve to create brand recognition rather than generate immediate sales. He encourages listeners to consider other active marketing strategies that may yield better returns on investment. Through sharing anecdotes and personal experiences, the host challenges the common assumption that conferences are essential for business development and provides valuable insights on how to approach marketing at such events.Key Takeaways:Attending conferences for business development purposes may not necessarily lead to immediate sales or direct ROI.Exhibiting at conferences is more of a passive marketing strategy, aimed at creating brand recognition.The majority of people attending conferences may not be potential customers or have any intention of buying a product or service.Conference attendees often visit booths for free merchandise, rather than genuine interest in the company or its offerings.Instead of solely relying on conferences for business development, consider other active marketing strategies.It is important to understand the reasons behind attending conferences and set realistic expectations for ROI.Conferences can still be valuable for informing new people about a company's products or services, even if they may not directly lead to sales.Selecting conferences where a higher number of potential customers will be present can increase the chances of generating leads.It is crucial to weigh the benefits and costs of exhibiting at conferences and explore alternative marketing avenues for better returns on investment.Mentioned in this episode:Hyperfab Midroll

In episode 56 of The Business Development Podcast, host Kelly Kennedy addresses the importance of separating account management and business development. Kennedy recounts their personal experience of juggling multiple roles before realizing the need for separate teams. The episode highlights the significance of dedicating time to new business development, as customers can leave at any time, regardless of the quality of service provided. While account management is crucial for maintaining relationships and addressing client needs, Kennedy emphasizes the need to prioritize business development in order to grow the business. The episode concludes with practical advice on how to effectively balance these two aspects and the overall goal of the business.Overall, episode 56 of The Business Development Podcast focuses on the art of balancing business development and account management. Kelly Kennedy advocates for the separation of these two roles, sharing personal insights and experiences. The episode stresses the need to prioritize new business development as customers can leave unexpectedly. While account management plays a crucial role in maintaining client relationships, Kennedy encourages business owners to dedicate more time and resources to business development in order to foster growth. The episode aims to provide practical advice on how to effectively manage these two aspects within a business.Key Takeaways:Companies should aim to seperate account management and business development.Business development is about finding new opportunities and growing the business.Account management is about building relationships and maintaining existing clients.It is important to prioritize new business development and dedicate time to it.Customers can leave at any time for any reason, so it is important to consistently bring in new business.It is important to recognize the need for separate roles and not overload employees with multiple responsibilities.Mentioned in this episode:Hyperfab Midroll

In Episode 55 of the Business Development Podcast, host Kelly Kennedy takes a moment to express his gratitude for the opportunities that led him to his current role in business development. Reflecting on his experiences in sales, Kelly emphasizes the importance of effective communication and building relationships with customers. He expresses his appreciation for the supportive community of listeners and shares how their feedback has positively impacted both his life and the businesses he represents. Through personal anecdotes and lessons learned, Kelly highlights the progression of his career in business development and encourages listeners to recognize the valuable lessons that every step of their own journey can provide.In this heartfelt episode of the Business Development Podcast, host Kelly Kennedy shares his personal experiences and lessons learned in the world of business development. He discusses the collapse of the United States housing market and its global impact, which ultimately led him to pursue a career in business development. Kelly reflects on his time in car sales and the valuable lessons he learned about effective communication, relationship-building, and the importance of understanding products. He expresses appreciation for the support of his podcast community and acknowledges the growth and progression he has experienced throughout his career. Kelly's love letter to business development serves as a reminder of the paths that lead us to where we are and the importance of recognizing the lessons learned along the way.Key Takeaways:Appreciate the opportunities that lead to your current role.Effective communication is essential for building relationships and selling products or services.Show gratitude for the support and feedback received from others.Reflect on past experiences and lessons learned to grow in your career.Sales experience and customer negotiation skills are valuable in business development.Take the time to understand the values and features of the products or services you're selling.Good management can be appreciated and learned from.Mentioned in this episode:Hyperfab Midroll

In Episode 54 of The Business Development Podcast, host Kelly Kennedy interviews Justin Deonarine, an organizational psychologist and founder of Culture Shift Consulting. Justin shares his expertise in corporate culture and the importance of investing in employees' growth and well-being. He emphasizes the role of organizational psychology in improving performance, fostering employee retention, and creating a culture of empathy and compassion. Justin also discusses the implementation of assessments and emotional intelligence in helping individuals and organizations improve and thrive.Throughout the episode, Kelly and Justin dive into the significance of organizational psychology in various industries and debunk the misconception that it is only for large companies. They highlight the cost of employee turnover and the value of nurturing and developing employees both professionally and personally. Justin's mission to redefine how organizations view and support their people aligns with his passion for driving positive change in the workplace. Overall, this episode informs listeners about the impact of organizational psychology in creating thriving work environments and provides valuable insights for improving company culture.Key Takeaways:Organizational psychology principles are used by HR, organizational development, and training teams to improve performance and soft skills in companies.Assessments, such as personality and emotional intelligence tests, can be helpful in identifying areas for improvement and professional development for employees.Investing in employee growth and development can lead to improved performance and higher retention rates, ultimately benefiting the organization.Organizational psychologists can provide valuable insights and strategies for improving company culture and fostering a positive work environment.Assessments should be reliable and valid in order to provide accurate and useful information for employee development.The field of organizational psychology is not limited to large companies and can benefit organizations of all sizes, including solopreneurs.Mentioned in this episode:Hyperfab Midroll

In this episode, host Kelly Kennedy answers community questions related to business development. Kelly shares his insights and experiences on a range of topics, including networking, sales strategies, marketing tactics, and more.One of the questions Kelly addresses is how to generate leads for a business. He suggests that businesses should focus on building relationships with potential customers and partners, rather than just trying to sell to them. He also recommends using social media and other online platforms to connect with potential customers and build a strong online presence.Another question Kelly answers is how to handle objections during a sales pitch. He suggests that businesses should anticipate objections and address them proactively in their pitch. He also recommends following up with potential customers after sending a proposal and asking if there's anything that needs clarification.Overall, this episode provides practical advice and insights on a range of topics related to business development. Whether you're a seasoned business owner or just starting out, there's something for everyone in this episode of the Business Development Podcast.Key Takeaways:Building relationships is crucial for business development.Social media can be a powerful tool for generating leads and building a strong online presence.Addressing objections proactively can help close deals.Listening actively and showing genuine interest in others can help build strong relationships.Follow up on your proposals within 3 days to handle objections head on.Mentioned in this episode:Hyperfab Midroll

Episode 52 of The Business Development Podcast features an interview with Ross Huartt, the President and CEO of MBC Group. Ross shares his journey from the UK to Canada and how it sparked his interest in entrepreneurship. He discusses the challenges he faced during the financial crisis of 2008 and the importance of finding the right balance between ego and confidence in business. Ross also talks about his passion for sustainability, innovation, and client-centric solutions. The conversation touches on the significance of sales and business development in capturing talent and gaining work experience. Ross explains the field of quantity surveying and its complexity and widespread nature. Listeners will gain insights into Ross's entrepreneurial journey and his commitment to making a positive impact in his field.Key Takeaways:Moving to a different location can open up new opportunities and spark interest in new industries or professions.It's important to have a balance of confidence and humility as an entrepreneur.Social media can be a powerful tool for personal branding and showcasing your business or interests.Building connections and networking can lead to valuable opportunities and collaborations.Building a balance of confidence and humility is important for success as an entrepreneur.Work experience and internships can provide valuable opportunities for skill development and exploring career paths.Mentioned in this episode:Hyperfab Midroll

Episode 51 of The Business Development Podcast with Kelly Kennedy is focused on the importance of marketing materials and how they play a crucial role in showcasing a company's products and services. The episode emphasizes the need for businesses to understand their target audience and effectively communicate the problem their product or service solves.Kelly Kennedy highlights the significance of having visually appealing and easy-to-understand marketing materials, such as websites, brochures, and social media presence. He stresses that not all customers are engineers or need to know every technical specification, so it's essential to present information in layman's terms.The episode also emphasizes the importance of having high-quality marketing materials that convey trust and professionalism. Kennedy recommends incorporating moving pictures, videos, and aesthetically pleasing designs into websites to stay competitive in the market.Additionally, the episode discusses the relevance and impact of promotional materials in building brand awareness and attracting potential customers. Kennedy suggests creating concise and visually appealing promotional materials that effectively convey why customers need the product or service, as well as its ease of use.Overall, Episode 51 of The Business Development Podcast stresses the need for businesses to invest in high-quality marketing materials that effectively communicate their value proposition to customers. The episode provides actionable advice and insights to help businesses improve their marketing strategies and grow their businesses.Key Takeaways:It is important to understand why customers need your product or service and what problem it solves for them.Not all customers are engineers and do not need to know every technical spec of your product.Showcase your company and advertise your products and services in a way that is easy to understand and visually appealing.Neglecting marketing materials can have high costs for the marketability of your business.Your website is a critical tool for establishing trust and conveying the value of your business.Promotional materials such as brochures are still relevant and necessary for effectively conveying information about your products and services.Mentioned in this episode:Hyperfab Midroll

In milestone Episode 50 - International Inspiration with Catherine Warren, CEO of Edmonton Unlimited, listeners are in for a treat as she shares her insights on international business and the power of accelerator programs. Catherine's impressive executive resume and experience in tech entrepreneurship and non-profit enterprises provide a wealth of knowledge for entrepreneurs looking to expand their businesses globally. In this episode, she discusses the importance of social presence as a modern-day founder and how it impacts customer engagement. Catherine also highlights the role of community building and fan engagement in driving business success and attracting global investment. With a focus on inclusive innovation and addressing global issues, she emphasizes the potential for entrepreneurs to make a lasting impact and leave a legacy.Tune in as Catherine discusses the benefits of joining a global accelerator program and how it can elevate a business on a global stage. As the CEO of Edmonton Unlimited, Catherine sheds light on the thriving tech center in Edmonton and the support offered to entrepreneurs through free programs and initiatives. Don't miss this inspiring episode filled with actionable advice and key insights for international business development.Key Takeaways:International business development is crucial for entrepreneurs looking to expand their reach and attract global investment.Joining a global accelerator program can be a gateway to gaining international business development experience and taking your business to the next level.Building a social presence and having a front face to customers is essential for modern-day founders and leaders.Authenticity is key in attracting and engaging audiences, both online and offline.Inclusive innovation and focusing on global issues can not only create positive change but also attract enlightened investment.Mentioned in this episode:Hyperfab Midroll

In episode 49 of the Business Development Podcast, host Kelly Kennedy reflects on the growth and impact of the show, expressing gratitude to the listeners and followers who have supported him along the way. He acknowledges the challenges and bad days that come with being an entrepreneur and emphasizes the importance of reaching out for help during difficult times. Kelly also discusses the reality of being a business owner and the need to put on a brave face for the world, even when struggling internally. Throughout the episode, he aims to normalize the difficulties of entrepreneurship and provide encouragement and inspiration to those who may be going through similar experiences.The episode also highlights the show's success and recent award win, acknowledging the support of listeners and followers in growing the podcast. Kelly shares insights and advice on business development and emphasizes the value of building strong business relationships. He encourages listeners to continue sharing and recommending the show to help it reach new audiences. Overall, the episode serves as a reminder that everyone has their ups and downs, and that seeking help and support is an important part of navigating the challenges of entrepreneurship.Key Takeaways:It's important to recognize and acknowledge your accomplishments and be proud of yourself.Show empathy and care for others who may be going through difficult times.It's crucial to address and talk openly about mental health and the challenges people face.It's important to recognize that successful individuals in business development are still human and face struggles.Sharing personal experiences and revealing the humanity in all of us is essential for growth and connection.Life has ups and downs, and being at the bottom means there's only room to go up.Mentioned in this episode:Hyperfab Midroll

Episode 48 of The Business Development Podcast with Kelly Kennedy focuses on the theme of perseverance and taking action despite setbacks. Kennedy emphasizes the importance of moving forward and doing the things that need to be done, even when they are difficult or uncomfortable. She shares personal experiences of facing challenges and acknowledges that things don't always go according to plan, but it is essential to maintain a positive outlook and continue making cold calls and taking risks in order to achieve success in business development.Kennedy also discusses the concept of imposter syndrome and how it can hold people back from reaching their full potential. She advises listeners to push through the feelings of being an imposter by taking action and continuing to do the things that feel uncomfortable until they no longer feel like an imposter.Key Takeaways:Take action and keep moving forward to help your business and personal growth.Don't be afraid to ask for what you want, whether it's a raise, promotion, or a meeting.Overcome imposter syndrome by taking action and doing the things that make you feel like an imposter until you no longer feel that way.Expect setbacks and obstacles in business, but don't let them hold you back. Pick yourself up and keep going.Find the positives in difficult situations and maintain a positive outlook to keep yourself motivated and moving forward.Mentioned in this episode:Hyperfab Midroll

Episode 47 of The Business Development Podcast with host Kelly Kennedy discusses the importance of playing the long game in business development. Kelly emphasizes that building relationships and establishing new connections takes time and consistency. He encourages business development reps to consistently bring in new opportunities and promote their company's products and services. Kelly acknowledges that while everyone wants instant results, it is crucial to understand that business development is a process that yields revenue over time. He thanks the listeners for their support and highlights the positive feedback received from the audience, which motivates him to continue delivering valuable content. The episode concludes by emphasizing the significance of maintaining relationships with existing clients while continuously seeking new opportunities to ensure revenue growth.In summary, episode 47 of The Business Development Podcast discusses the importance of having a consistent and structured process in business development. Kelly shares his personal experiences and highlights the fact that building relationships and establishing new connections takes time. He emphasizes the need for dedicated business development reps who are focused on bringing in new opportunities and promoting the company. Kelly expresses gratitude for the support and feedback from the audience and credits their encouragement for the show's success. The episode concludes by emphasizing the need to maintain existing relationships while continuously seeking new opportunities to ensure long-term revenue growth.Key Takeaways:Business development takes time and is not an overnight process.Consistency and structure are key to being successful in business development.Building relationships is crucial for long-term success and revenue generation.Results in business development may not be immediate, but they will come over time.Business development reps should focus on new business development and expanding the company's reach.It is important to manage expectations and understand that it takes time for sales and relationships to develop.Feedback and communication from customers and listeners are greatly appreciated and motivating.Business development is a long game and requires patience, persistence, and a consistent process to see results.Mentioned in this episode:Hyperfab Midroll

In episode 46 of the Business Development Podcast, host Kelly Kennedy interviews Bryan Barletta, an expert in podcasting and podcast advertising. They discuss the challenges and opportunities of podcasting as a marketing tool in the B2B space. Bryan shares his own experiences in the mobile advertising industry and explains why podcasting is different from platforms like YouTube. He emphasizes the value of podcasting as a way to showcase expertise and connect with potential clients. The episode also touches on the difficulties of monetizing podcasts and the need for more education and understanding in the industry.Key Takeaways:Podcasting is a growing industry with potential for massive growth in the future.Podcasting in the B2B space can be a valuable marketing tool and help reduce marketing budgets.Making money from podcasting can be difficult and requires understanding the value and potential of the medium.Podcasting is different from YouTube and requires a unique approach and understanding.Building relationships and connecting with experts through podcasting can provide valuable marketing material and open doors for sales conversations.Mentioned in this episode:Hyperfab Midroll

Welcome to Episode 45 of The Business Development Podcast, where we dive into the exciting world of business growth and development. In this special episode, we are thrilled to present our Community Questions segment, where we answer your burning queries and provide expert advice to help you navigate the challenges of the business world. Hosted by Kelly Kennedy, this episode is filled with valuable insights and actionable tips that will take your business to the next level.Join us as we tackle a wide range of topics, from KPIs for business development reps to effective networking strategies at conferences. Kelly's expertise and experience shine through as he provides practical solutions to common business dilemmas. Whether you're a seasoned business owner or just starting out, this episode is a must-listen. So sit back, grab a pen and paper, and get ready to take your business to new heights with Episode 45 of The Business Development Podcast.Key Takeaways:Business development efforts may take time to yield results, and building relationships is essential.Attending conferences can be an opportunity to make connections and introduce one's company.Business development reps should measure their efforts and prioritize making connections over immediate sales.Building human relationships and trust is crucial in business development.Mentioned in this episode:Hyperfab Midroll

In Episode 44 of the Business Development Podcast, host Kelly Kennedy welcomes Leaha Mattinson, a renowned expert who is dedicated to helping people find meaning and bring real change into their lives. Leaha shares her fascinating journey and how she has accumulated over 30 years of experience in coaching and personal development. With her unique perspective, Leaha emphasizes the importance of relationships and networks in achieving business success, as well as the significance of embracing opportunities and saying yes when they arise. Throughout the episode, Leaha provides valuable insights and actionable advice that will inspire listeners to live a better life. Don't miss this captivating interview with an expert who truly understands the power of personal transformation.Key Takeaways:Say yes to opportunities and don't automatically turn them down because they seem overwhelming or outside of your comfort zone.Build relationships and networks because they can be instrumental in achieving business success.Embrace change and be open to new experiences and opportunities.Value the relationships you have with others and prioritize maintaining and nurturing them.Be passionate, positive, and embrace possibility in order to live a better life.Mentioned in this episode:Hyperfab Midroll

In Episode 43 of the Business Development Podcast, host Kelly Kennedy emphasizes the importance of maintaining ethical integrity in client relationships. He states that he would never compromise his morals for the sake of a company and advises against working for a company whose values or products do not align with one's own. Kennedy believes that it is crucial to be genuine and honest with clients, never lying or asking them to do anything illegal or unethical. He emphasizes the significance of building a positive and trusting relationship with clients, as repeat business is more valuable than acquiring new clients.In this episode, Kennedy also shares a personal story about a negative experience with a service provider that compromised the client relationship. He highlights the need to protect and nurture client relationships, as it is challenging to gain new clients and even more difficult to retain them. Kennedy advises business development and account management professionals to be transparent and ethical in their interactions with clients, always standing behind a product or service that they truly believe in. The ultimate goal is to make sure that clients are successful and satisfied, leading to repeat business and a sense of pride in one's work.Key Takeaways:Do not compromise your moral integrity for a company or its products/services.It is important to work for a company whose values align with your own.Building and maintaining a positive client relationship is critical for business development and account management.Honesty and integrity are essential in client relationships.Avoid negative client interactions and always strive to provide a positive experience.It is crucial to stand behind reputable products and services that meet customer expectations.Maintaining trust and positive relationships is easier than gaining new clients.Business development people should always act as advocates and cheerleaders for their company.Avoid lying to clients and always strive to deliver what was promised.Two-way communication and open, honest relationships with clients are key.Negative client interactions can severely damage the relationship and should be avoided.It is important to stand behind products and services that improve customers' lives and businesses.Do not engage in illegal or unethical activities.Business development and account managers should work together to ensure client satisfaction.It is important to learn from past mistakes and pass on those lessons to others.Mentioned in this episode:Hyperfab Midroll

Episode 42 of the Business Development Podcast features an interview with Jim Gale, an international permaculture advocate, entrepreneur, and CEO. Jim shares his journey from creating a billion-dollar mortgage company to his current goal of changing the world through permaculture. He emphasizes the importance of mindset in business ownership and entrepreneurship, and how staying present and taking action are key to achieving success. Jim discusses the power of setting audacious goals, visualizing success, and taking that first step towards manifesting one's dreams. He also highlights the transformative potential of permaculture in cultivating a sustainable future for all.In the episode, Kelly Kennedy, the host of the Business Development Podcast, engages in a conversation with Jim about his entrepreneurial journey and the inspiration behind his focus on permaculture. They discuss the significance of synchronicities and the role they play in entrepreneurship. Jim emphasizes the demonstrable solutions he has found for issues such as deforestation, mass extinction, and diseases like cancer, diabetes, and heart disease. He also shares personal stories and experiences that have shaped his mindset and approach to business. Throughout the episode, the importance of mindset, visualization, and taking action in achieving business goals is highlighted, along with the potential of permaculture in creating a sustainable future.Key Takeaways:Believe in the power of mindset and visualization in achieving success in business and personal goals.Embrace synchronicities and opportunities that come your way, as they can lead to unexpected success.Take action and be present in your pursuits, working towards your goals one step at a time.Don't be afraid to set ambitious goals and dream big, as they can drive you towards achieving great things.Continuously educate yourself and learn from successful individuals in order to improve and grow.Embrace the power of permaculture and sustainable practices to create a positive impact on the environment and society.Have faith and courage in manifesting success through inspired visioning and meditation.Prioritize action and results over paperwork and administrative tasks.Value the total upside and long-term benefits of business relationships, rather than focusing solely on immediate gains.Stay present, stay focused, and stay positive in the face of challenges and setbacks.Mentioned in this episode:Hyperfab Midroll

In Episode 41 of the Business Development Podcast, host Kelly Kennedy discusses the importance of belief in selling a product or service. Kennedy emphasizes that if after six months, a person is still struggling to connect with the product or service they are selling, and if they cannot demonstrate or believe in its value, then they are unlikely to succeed in their role. Kennedy highlights that it is crucial to sell oneself on the product or service before being able to sell it to others. Believing in the product or service is not only essential for personal motivation and job satisfaction, but it also plays a critical role in business development, marketing, and sales success.Kennedy acknowledges that it may take time to truly understand and appreciate the value of a product or service, and that there may be challenges in believing in something that one does not create personally. However, Kennedy emphasizes that it is necessary to genuinely want to meet people and be passionate about sharing the value of the product or service in order to be successful in sales and business development. Kennedy encourages individuals who do not believe in the product or service they are selling to consider moving on to something else that they can believe in more. Overall, believing in what you sell is crucial for both individual and company success in business development.Key Takeaways:It is crucial to believe in the product or service you are selling before you can effectively sell it to others.Self-motivation and a drive to win are essential for success in business development, marketing, and sales.It is challenging to be motivated to sell something you don't believe in.Take the time to truly understand and see the value in the product or service you are selling.Selling a product or service you didn't create is different from selling something you believe in.Believing in your product or service is critical for your own success, the success of the product or service, and the company as a whole.If you are struggling to see the value or believe in the product or service after six months, it may be time to consider moving on.Building confidence and demonstrating conviction in what you sell is important for effective sales.Belief in your product takes time, but not too much time. Give it six months before reevaluating.Belief needs to align with your values and principles.Belief is contagious and can positively impact your sales and success.Regularly monitoring business development efforts, providing weekly reports, and keeping a close eye on results can help ensure success.Genuine belief in a product or service is necessary to put in the effort required to be successful in sales.Mentioned in this episode:Hyperfab Midroll

In Episode 40 of The Business Development Podcast, host Kelly Kennedy welcomes marketing expert Esther Hall as the guest. Throughout the episode, the two discuss various topics related to business development and marketing, emphasizing the importance of storytelling, emotional connection, and the role of every individual in an organization in representing the company. They also delve into the significance of personalizing marketing efforts, overcoming fears of cold calling, and the fun and rewarding aspects of business development. Esther Hall shares her experience in the wine industry and her passion for marketing, while also discussing her role as the marketing manager for North America at Fluor.Overall, the episode provides valuable insights and advice on business development and marketing strategies, ensuring that companies effectively connect with their audience and grow their business.Key Takeaways:Business development and marketing are essential for establishing an emotional connection and understanding with customers.Sales and marketing skills are crucial for all employees, regardless of their role in the company.Companies should focus on involving all employees in marketing and representing the brand to clients.Effective marketing involves storytelling, personalization, and understanding the pain points of customers.Business development and marketing can be a fulfilling and enjoyable career path.Actively marketing and making cold calls are still relevant and effective strategies in the 21st century.Creating a strong brand power and differentiating oneself from competitors is crucial in selling products or services.Building personal connections and human interaction are fundamental to business success.Marketing is a form of psychology and understanding consumer behavior is key.The decline in dating apps highlights the importance of human interaction and connection in various aspects of life.Confidence and perseverance in sales and marketing efforts are necessary for business growth.Understanding the competitive landscape and adapting marketing strategies accordingly is crucial.Companies should embrace and empower business development professionals to drive success.Mentioned in this episode:Hyperfab Midroll

In episode 39 of the Business Development Podcast, host Kelly Kennedy discusses 15 characteristics that high-level business development personnel should possess. He emphasizes the importance of believing in the product or service being sold, as lack of belief can hinder the ability to sell effectively and feel good about it. Likability and honesty are key in building trust with customers, and being kind and genuine can go a long way in business development. Kelly also highlights the need for accountability, structure, and organization in order to be successful in this field. Overall, the episode serves as a guide for both those hiring for business development positions and individuals looking to improve their skills in this area.In this episode, Kelly Kennedy, the host of the Business Development Podcast, shares 15 essential characteristics for high-level business development personnel. He emphasizes the importance of being confident in the product or service being sold, as this confidence can greatly impact the ability to sell effectively. Likability is also highlighted as a critical attribute for success in business development, along with honesty and building trust with customers. Kelly discusses the need for accountability and structure, as well as the importance of staying organized. He concludes the episode by expressing gratitude to the listeners for their support and encourages them to continue tuning in for valuable business development advice and experiences.Key Takeaways:It is important to believe in the product or service you are selling in order to sell it effectively and feel good about it.Building trust with customers is essential and can be achieved by being kind, likable, and honest.Likability is a critical characteristic in business development and cannot be taught.Being organized and keeping detailed notes is important for success in business development.Confidence is key in sales and business development, and it is important to be able to stand behind the product or service being sold.Accountability and structure are important qualities for business development professionals and can contribute to their success.Likability and confidence are often innate traits in successful business development people.It is important to genuinely love and believe in what you sell to be successful in business development.Being adaptable and willing to improve can help business development professionals up their game.Likability and rapport-building skills are important in quickly establishing connections with customers.Following a structured process and holding oneself accountable are important for success in business development.Staying organized and being diligent in completing necessary tasks is crucial for success.Likability and confidence are highly valued qualities in business development professionals.Being likable and believing in the product or service being sold can make selling easier and more effective.Mentioned in this episode:Hyperfab Midroll

Episode 38 of the Business Development Podcast with host Kelly Kennedy features an interview with Jesse Schewchuk, the founder of Modern Muse Media. Jesse shares her journey from the film and television industry to becoming a leading expert in video marketing and brand development. She explains her motivation for starting her own business and the importance of mentors in her success. The episode emphasizes the power of video in business promotion and marketing, as well as the need for authenticity and genuine content. Kelly and Jesse also discuss the evolving role of social media and the impact of the pandemic on remote work and video production.In summary, episode 38 of the Business Development Podcast delves into Jesse Schewchuk's background in the film and television industry and her transition to helping industry professionals build their brand through video marketing. The episode highlights the importance of mentors and the power of storytelling. It also discusses the increasing importance of video in business promotion and the shift towards authentic and genuine content. The impact of the pandemic on remote work and video production is also explored.Key Takeaways:Building a personal brand through storytelling and video can help grow your business.Waiting for the right moment to tell your personal story can be important for success.Mentorship and support from others, especially in the early stages of entrepreneurship, can be valuable.Embracing authenticity and being true to oneself can attract and connect with others.Recognizing the power of video and social media for business promotion and marketing.Teaching individuals to create their own professional videos can be more effective than hiring a professional company.The importance of capturing genuine and authentic moments in business through video content.Overcoming challenges and obstacles can lead to personal and professional growth.The value of sharing stories and experiences to inspire and educate others.Recognizing and seizing opportunities in emerging industries or trends can lead to success.The significance of networking and building relationships in business development.Emphasizing the importance of mentorship and the role it plays in long-term business success.The value of perseverance and persistence in building a successful career or business.Acknowledging the need for continuous learning and staying ahead of industry trends.The power of storytelling and video in creating a unique and memorable personal brand.Mentioned in this episode:Hyperfab Midroll

In episode 37 of the Business Development Podcast with host Kelly Kennedy, he reflects on his career in business development, expressing his pride in being able to give back and promote the value of business development. He mentions meeting Joel on a previous episode and recommends listeners to check it out for valuable insights. Kelly shares that when he first started in business development, he lacked organization and structure but has since learned valuable lessons and provides ten tips for thriving in business development. He emphasizes the importance of utilizing a CRM tool and prioritizing new business development. Kelly expresses gratitude to his listeners for their support and shares updates on the podcast's growth, encouraging them to leave reviews and tell their friends.In the summary of the episode, Kelly highlights the importance of separating business development from account management and inside sales, and recommends focusing on new business connections. He also suggests using a notepad for note-taking during meetings and tasks. Kelly expresses appreciation for Joel's contribution to the show and mentions his company, North Then West, which helps with value proposition for businesses. He concludes by thanking the audience for their ongoing support and encourages them to continue following the podcast for future episodes.Key Takeaways:It is important to be organized and structured in business development.Using a CRM tool is essential in tracking and managing customers.Separating business development from account management can lead to better results.Value proposition should be a focus in business development.Taking notes and keeping organized records is crucial.Business development podcasts and resources can provide valuable tips and insights.Building new business connections is a key aspect of business development.Setting goals and tasks in a structured manner can increase productivity.Implementing a CRM tool, such as Pipe Drive, can streamline business development processes.Word-of-mouth marketing and referrals are important for the growth of a business.Mentioned in this episode:Hyperfab Midroll

In Episode 36 of the Business Development Podcast, host Kelly Kennedy interviews Joel Magalnick, the founder of North Then West. The episode focuses on the concept of value proposition and the importance of understanding and communicating it effectively. Joel shares his experiences helping companies identify their value proposition and refocus themselves to become leaders in their industries. He also discusses the challenges of differentiating oneself in the market and emphasizes the significance of culture in a company's success. Throughout the interview, Kelly expresses his appreciation for Joel's expertise and the impact of his work on the business development field.In summary, Episode 36 of the Business Development Podcast delves into the topic of value proposition and its role in business success. Joel Magalnick shares insights from his experience helping companies discover and leverage their unique value proposition. The episode highlights the importance of culture and differentiation in building a successful company, while also discussing the underrepresentation of business development in the media. Throughout the interview, Kelly Kennedy expresses his admiration for Joel's work and emphasizes the value of understanding and effectively communicating a company's value proposition.Key Takeaways:Value proposition is a crucial aspect of business development that is often overlooked and underrepresented.Companies need to differentiate themselves and communicate their value to customers in order to be successful.Understanding and articulating a clear value proposition is important for both small and large companies.Building a strong company culture and getting everyone on the same page is important for developing and delivering a compelling value proposition.Consulting companies like North Then West specialize in helping companies define and refine their value proposition.Mentioned in this episode:Hyperfab Midroll

In episode 35 of the Business Development Podcast, host Kelly Kennedy discusses the importance of business development and how it can benefit companies. He emphasizes the need for brand awareness and recognition and explains that passive marketing strategies, such as relying solely on ads and online presence, are not enough in today's saturated market. Kelly shares his own experiences and the challenges he faced when starting Capital Business Development. He also mentions the benefits of active marketing strategies, such as directly reaching out to potential clients and building one-on-one relationships. The episode concludes with a story about a phone call received by Cole at Capital Business Development and the importance of business development in driving growth and success.In summary, episode 35 of the Business Development Podcast highlights the significance of business development for organizations. Kelly Kennedy discusses the limitations of passive marketing strategies and advocates for implementing active marketing strategies in order to achieve brand awareness and recognition. He emphasizes the need for businesses to actively reach out to potential clients and build relationships rather than relying solely on passive methods. The episode ends with a story that illustrates the impact of business development and showcases its value in supporting business growth and success.Key Takeaways:Business development is important for creating brand awareness and driving growth.Passive marketing strategies are not effective in highly saturated markets.Active marketing strategies, such as making introductions and building relationships, are necessary for success.Business development requires proactive efforts and cannot solely rely on waiting for the phone to ring.Mental health and wellness should be prioritized in the business development process.Mentioned in this episode:Hyperfab Midroll

Episode 34 of The Business Development Podcast is an interview with Tash Jefferies, an entrepreneur who shares her personal journey with mental health and wellness. Tash emphasizes the importance of taking care of oneself and prioritizing mental and emotional well-being, especially for founders, entrepreneurs, and high-performance individuals. She discusses how she neglected her own health and put her responsibilities above her own well-being, but now recognizes the importance of self-care and the need to have a support system. Tash also highlights the role of exercise in relieving stress and building resilience, and encourages listeners to make time for themselves and seek help if needed. This episode provides valuable insights and actionable advice on how to develop resiliency and prioritize personal health in the business world.In this episode, Kelly Kennedy, the host of The Business Development Podcast, interviews Tash Jefferies, an entrepreneur who shares her personal journey with mental health and wellness. Tash emphasizes the importance of taking care of oneself, prioritizing mental and emotional well-being, and building resiliency. She discusses her experience of neglecting her own health and the impact it had on her life, as well as the importance of having a support system and seeking help when needed. Tash also highlights the role of exercise in relieving stress and shares tips on how to incorporate it into a busy schedule. This episode provides listeners with valuable advice on how to prioritize personal health and well-being in the business world.Key Takeaways:Mental health is a serious topic and should be taken seriously.Many people, including CEOs and high-performing individuals, struggle with mental health.It is important to prioritize personal well-being and take time for self-care.Exercise and physical activity can be a helpful stress reliever.Building resilience is crucial for entrepreneurs and business leaders.It is important to have a support system and someone to talk to about mental health challenges.Compartmentalization can be a useful tool in managing work and personal life, but it is important to also take care of oneself outside of work.Ignoring mental health issues does not make them go away and it is important to address them.Loss and grief can have a significant impact on mental health.Finding balance between work and personal life is important for overall well-being.Mentioned in this episode:Hyperfab Midroll

In episode 33 of The Business Development Podcast, host Kelly Kennedy thanks previous guest Erin Holowach, who is launching a commission-free real estate company in Canada. The episode discusses the role of business development reps (BDRs) and the importance of long-term investment in business development for overall success. Kennedy emphasizes the need for BD people to generate new opportunities, establish relationships, and create a funnel of potential sales and revenue for a company. The episode also provides insights into a typical day in the life of a BDR, including tasks such as checking emails and voicemails for opportunities, updating CRM, making introduction calls, and booking meetings.Overall, the episode highlights the significance of business development as a long-term game and an essential investment in a company's growth. The guest, Erin Holowach, shares her experience of launching a real estate company, emphasizing the value of establishing strategic partnerships and building relationships. Kennedy encourages BD people to focus on identifying new business, connecting with the right people on LinkedIn, and maintaining physical notes to stay organized and motivate follow-up calls. The episode concludes with the importance of providing exponential value to clients and customers over time and the aim to grow business by creating long-term value through customers, markets, relationships, and partnerships.Key Takeaways:Business development is an investment in long-term success.Business development should be viewed as a long-term game for a business.Effective business development can lead to significant returns on investment.Business development representatives (BDRs) generate new opportunities for a company.BDRs assist the sales team in finding and qualifying leads, as well as establishing strategic partnerships.Business development tasks require regular note-taking and organization.Sending LinkedIn invitations and making introduction calls are effective business development strategies.Monday mornings are a prime time for making introduction calls and booking meetings.Business development should focus on creating long-term value for an organization.Business development reps should prioritize checking emails and voicemails for opportunities.Updating the CRM regularly is important for effective business development.Providing exponential value to clients is a key goal of business development.Mentioned in this episode:Hyperfab Midroll

In Episode 32 of The Business Development Podcast, host Kelly Kennedy interviews Erin Holowach, a serial entrepreneur in the Edmonton business community. Erin and her husband Travis founded and grew ComFree, a for sale by owner alternative, to 98% brand awareness. They saw a need in the market for an alternative to traditional real estate companies and created a platform to help individuals sell their homes privately. Erin discusses the challenges they faced in reaching out to customers directly and the success and growth they achieved with ComFree. She also shares her passion for entrepreneurship and helping other leaders and entrepreneurs grow and operate their businesses to their fullest potential.Overall, this episode highlights the success story of Erin Holowach and her journey as an entrepreneur. The interview explores the motivations behind starting ComFree, the challenges they faced in the real estate market, and the impact they made in providing an alternative for individuals looking to sell their homes. Erin's passion for entrepreneurship and her desire to help others achieve success in their businesses shines through in the episode.Key Takeaways:Following one's passion and calling can lead to great success.Real estate companies often have a monopoly on selling homes, but there is a need for alternative solutions.Real estate commissions can be a significant expense for homeowners when selling their homes.The rise of the internet and online platforms has changed the way people buy and sell homes.Building a business on fear mongering is not sustainable in the long run.B2C (business to consumer) businesses face challenges in connecting with customers directly.The value of a business relationship is measured by the total upside, not just one deal.Business success can come from providing alternative solutions to existing problems.Reaching out to customers and connecting with them is a challenge in a noisy marketplace.Building a successful business requires hard work, perseverance, and adaptability.Mentioned in this episode:Hyperfab Midroll

Episode 31 of The Business Development Podcast, hosted by Kelly Kennedy, focuses on the topic of cold calls. The episode begins by highlighting the importance of active marketing over passive marketing in driving faster results and higher ROI. Kennedy emphasizes the need for businesses to actively communicate their value proposition and build connections with potential customers. He discusses the challenges of a passive marketing strategy and highlights the effectiveness of cold calls in conveying value and personality. Kennedy shares personal experiences and acknowledges the initial dislike for cold calls, but emphasizes the importance of changing attitudes and embracing them as a crucial part of active marketing.In the episode, Kennedy emphasizes the value of incorporating cold calls into an active marketing strategy. He underscores the need to change the pitch and tailor the value proposition depending on the target audience. Kennedy acknowledges that different industries may have varying value propositions and highlights the importance of effectively conveying the value of a product or service. He addresses the concerns associated with passive marketing strategies and emphasizes the role of cold calls in addressing customer concerns and building trust. Overall, the episode provides actionable advice and insights on how to improve cold calling techniques and leverage them as an effective tool in business development.Key Takeaways:Active marketing tends to have faster results and a higher ROI over time compared to passive marketing.It is important to communicate the value proposition of a product and provide reasons why customers should buy it.Different industries may have different value propositions, so it is important to tailor the pitch accordingly.Cold calls can effectively communicate value and build connections with potential customers.Passive marketing strategies, such as relying solely on ads, may not be as effective in addressing customer concerns or generating sales.Incorporating active marketing strategies, including cold calls, can help reach the right target audience and improve sales.Trust and rapport are important in business development, and active marketing strategies can help build that trust.Cold calls may initially be challenging or disliked, but they can be effective in closing deals and generating business growth.Mentioned in this episode:Hyperfab Midroll

In Episode 30 of The Business Development Podcast, host Kelly Kennedy interviews guest Fatima Zaidi, the founder of Quill Inc., a Canadian podcast agency. Kennedy, who has 16 years of experience in sales and business development, discusses with Zaidi her decision to start supporting podcasts in Canada and the challenges she faced in finding a Canadian hosting platform. Zaidi explains that she wanted to work with Canadian companies and saw a gap in the market for podcast services. She also discusses the benefits of podcasting and how it has become more accessible to Canadians.Throughout the episode, Kennedy and Zaidi touch on various aspects of business development and sales, sharing their insights and experiences. Zaidi emphasizes the importance of innovation and addressing pain points in the industry, while Kennedy highlights the value of building relationships and focusing on long-term business relationships. They also discuss the growth potential of podcasts and the need for strategic partnerships to enhance the podcasting platform. Overall, the episode provides valuable advice and perspectives for business development professionals and entrepreneurs.Key Takeaways:Business development is essential for the growth of a company. It is a skill set that can be applied across different industries and can significantly impact revenue and client acquisition.Podcasting is a valuable tool for marketing and reaching a wide audience. It provides a platform for businesses to share their expertise and connect with potential customers.Utilizing Canadian companies in the podcasting industry can bring unique benefits, such as supporting local businesses and catering to the Canadian audience.Building a podcast requires proper planning and execution, including pre-production, production, and post-production stages. It is important to consider factors like audience growth, marketing, and data analytics.Finding the right hosting platform for a podcast is crucial. Working with a Canadian hosting platform can provide a sense of authenticity and support local businesses.Innovation in podcasting is necessary to address the pain points of podcasters and cater to their specific needs. Continuous improvements and updates can enhance the overall podcasting experience for both podcasters and listeners.Building a podcast agency that exclusively focuses on creating and launching podcasts can fill a gap in the market and offer valuable services to businesses looking to enter the podcasting space.The success of a podcast relies on understanding the target audience and their preferences. By analyzing data and demographics, businesses can tailor their content and reach their intended audience more effectively.The COVID-19 pandemic created opportunities for podcasting, as brands redirected their experiential budgets towards digital platforms like podcasts.Building relationships and offering value to clients is crucial in business development. Long-term success is based on nurturing relationships and finding mutual benefits.Continuous learning and staying up-to-date with industry trends and developments are important for business development professionals. Networking and staying active on professional platforms like LinkedIn can provide valuable insights and opportunities.Building a podcast agency or a business requires patience, perseverance, and a product that provides unique value. It takes time to grow and expand, and external funding may not always be necessary or available.Quill Inc. and CoHost are examples of Canadian companies in the podcasting industry that prioritize strategic partnerships and continuous improvement. Collaborating with such companies can lead to a better podcasting experience for podcasters and listeners alike.Mentioned in this episode:Hyperfab Midroll

In episode 29 of The Business Development Podcast, host Kelly Kennedy acknowledges the questions and concerns from a listener named Martin and emphasizes the importance of addressing these questions to help not only Martin but also other listeners who may have similar inquiries. Kelly highlights the purpose of the podcast, which is to connect with and assist entrepreneurs and business developers in their journeys. He also expresses gratitude for the positive feedback received from listeners. Additionally, Kelly discusses the significance of having a well-crafted LinkedIn profile for business development and marketing purposes, emphasizing the need to include relevant work history, education, and certifications. He encourages listeners to connect with people in their industry by sending invitations and attaching a brochure related to their product or service.Amidst the discussion on LinkedIn, Kelly acknowledges the challenges faced by individuals affected by the forest fires in Western Canada and expresses sympathy for the evacuees. He reassures them that their safety is a priority and urges listeners to support and connect with those who may be able to provide assistance. Furthermore, Kelly mentions the upcoming question and answer episode, where he plans to address listener questions in depth and provide expert advice. He concludes by reminding listeners that the podcast aims to provide valuable insights and interviews, encouraging them to continue supporting the show and connecting with like-minded individuals for business growth and development.Key Takeaways:Having a well-optimized LinkedIn profile is crucial for business development and entrepreneurship.Addressing listener questions in a Q&A episode helps not only the person who asked the question but also hundreds or even thousands of others who may have the same questions.LinkedIn should be used as a networking and marketing tool, rather than a platform for direct sales.It is important to reach out to relevant contacts on LinkedIn and attach a brochure or product information to generate interest.A completed and professional-looking LinkedIn profile, including relevant work history and education, is essential for making a good impression on potential connections.LinkedIn allows users to send up to 100 invites per week, and it is important to use these invites wisely by targeting relevant individuals who can potentially help with business development or make a purchase.Regularly addressing listener questions and providing expert advice on the podcast helps to connect with and support the audience.LinkedIn can be compared to a personal skyscraper in the 21st century, and it needs to be optimized and utilized correctly to reflect one's professional persona.People judge others based on their LinkedIn profiles, so it is important to present oneself in the best possible way on the platform.By sending out a hundred relevant connection requests on LinkedIn, it increases the chances of connecting with individuals who can contribute to business growth.There is a limit to the number of people one can reach on LinkedIn without a premium account, but the focus should be on quality connections rather than quantity.Mentioned in this episode:Hyperfab Midroll

In Episode 28 of The Business Development Podcast, host Kelly Kennedy brings on guest Tash Jefferies to discuss the importance of authenticity in social media and business development. Tash emphasizes the need to be genuine and real in portraying oneself and connecting with others. She shares her own experiences as an entrepreneur and mentor, highlighting the joy and fulfillment she finds in her work. Throughout the episode, Kelly and Tash also express their admiration for the podcast's mission of giving a voice to amazing Canadian founders and showcasing their stories to a wider audience.In this episode, host Kelly Kennedy interviews guest Tash Jefferies about the significance of authenticity in social media and business development. Tash emphasizes the importance of connecting with others on a real and human level, rather than putting on a façade or being fake. She shares her experiences as an entrepreneur and mentor, discussing the excitement and fulfillment she finds in her work. Kelly and Tash also express their admiration for the podcast's role in providing a platform for Canadian founders to share their stories and gain exposure.Key Takeaways:Authenticity is key in connecting with others and conveying a message effectively.Social media can be a powerful tool for business development, but it should be used in a genuine and non-mechanical way.The work of podcasters and platforms like the Business Development Podcast is valuable as they give founders and entrepreneurs a voice and the opportunity to share their stories.Business development is about more than just the mechanics and procedures; it's about genuine energy and passion for the work.The ability to inspire and connect with others is a gift and can have a significant impact.Building relationships and making connections is crucial for success in business development.Being open and sharing the good, the bad, and the ugly allows for a more authentic and relatable experience for listeners or viewers.Passion for the work and a love for what you do can be felt by others and can have a positive impact on the success of business endeavors.Providing a platform for others to share their stories and experiences can be a valuable contribution to society.Recognizing and appreciating the efforts and impact of others in the industry, such as podcasters and founders, is important for building connections and supporting their work.Tash Jefferies - Listener Challenge:If you ever had a teacher that made a profound impact on your life in a positive way, find them on Linkedin or Facebook and send them a note. Teachers typically do not see the impact they had on your life, tell them!Mentioned in this episode:Hyperfab Midroll

In Episode 27 of The Business Development Podcast with host Kelly Kennedy, the focus was on the importance of separating the roles of account management and business development within organizations. Kennedy emphasized that combining these two positions is a common mistake made by companies, and that they should be handled independently. He shared his expertise in both areas and discussed the benefits of allowing business development professionals to focus solely on bringing in new business, while account managers maintain strong relationships with existing customers. Kennedy also expressed gratitude for his listeners and provided updates on the success of the podcast, including a nomination for Best Business Podcast in the upcoming Quill Podcast Awards.Overall, Episode 27 of The Business Development Podcast highlighted the significance of maintaining separate account management and business development roles. Kennedy stressed the importance of building strong relationships with customers through account management and focusing on new business development separately. He expressed appreciation for his listeners and shared updates on the podcast's success, including a nomination for an industry award.Key Takeaways:Combining business development and account management roles can be a mistake and should be handled independently.Account management is crucial for building strong relationships with customers, increasing consumption of products or services, and maximizing retention and upsell opportunities.Swapping out account reps frequently is not ideal and they should stay with the account for as long as the customer remains a customer.Business development people should focus on bringing in new business and making new connections, while account managers should focus on maintaining and cultivating relationships with existing customers.Building friendships and relationships with customers is important in generating loyalty and advocacy.Objectives and objections from customers should be anticipated and addressed effectively to move forward with the relationship.Providing value and building long-term relationships is more beneficial than squeezing profits from individual deals.Customers who view account managers as friends are more likely to be lifelong customers and champions of the company.Separating account management from business development may require additional resources, but it can lead to more effective results in the long run.Mentioned in this episode:Hyperfab Midroll

In Episode 26 of The Business Development Podcast with host Kelly Kennedy, the guest interview features Faheem Khan, the Founder and CEO of Aro Robotic Systems. Faheem shares his inspiring journey as a serial entrepreneur, starting from humble beginnings as a goat herder in a poor village in Pakistan to his current success in the robotics industry. He discusses his educational background, including a PhD in electrical engineering and an MBA, and how his ambition and enthusiasm have propelled him to become a great leader in his field. Faheem emphasizes the importance of support from other business owners and the willingness to ask for help in order to succeed.Throughout the episode, Faheem highlights the growth and potential of the robotics and AI industry, comparing it to the early days of computers when people were unsure of their impact. He shares his experience in starting his company, Fourian, which manufactures microchips for various industries. Faheem also mentions the challenges posed by the Covid-19 pandemic and how it has affected businesses. The discussion emphasizes the importance of collaboration and support between businesses, as well as the need for continuous learning and adaptation. Overall, the episode provides valuable insights into Faheem's entrepreneurial journey and sheds light on the exciting prospects in the robotics and AI industry.Key Takeaways:Business owners and people are often willing to help if you ask for assistance.Networking and seeking support from other business owners can be beneficial.Hard work, determination, and ambition are key to achieving success in business ventures.Technology, such as robotics and AI, can have a significant impact on industries and offer potential for growth.Learning from failures and setbacks is crucial for growth and development.Global events, such as the Covid-19 pandemic, can disrupt businesses and require adaptation.Education and continuous learning, such as obtaining an MBA or PhD, can contribute to business success.Being grateful and acknowledging the support of others is important in business.Collaboration and cooperation among businesses can lead to mutual benefits.The entrepreneurial journey often involves moving from one country and industry to another, facing different challenges along the way.Mentioned in this episode:Hyperfab Midroll

In Episode 25 of the Business Development Podcast, host Kelly Kennedy expresses his gratitude to those who have nominated the podcast for the Quill Podcast Award. He emphasizes the importance of consistency in business development and urges listeners to follow up regularly with prospects. Kelly discusses the challenges faced by business development professionals and shares his insights on building trust and developing strong relationships. He also highlights the significance of using a customer relationship management system (CRM) and recommends Pipedrive as a reliable option.Overall, Episode 25 of the Business Development Podcast emphasizes the importance of consistency, follow-up, and building trust in business development. Kelly Kennedy expresses his gratitude for the podcast's nominations and discusses the challenges faced by professionals in this field. Kelly emphasizes the significance of using a CRM and recommends Pipedrive as a suitable option. Through these discussions, listeners gain valuable advice on effective business development strategies.Key Takeaways:Consistency is important in business development, including regular follow-up calls and emails.Building relationships takes time and effort, just like personal relationships.Using a CRM (Customer Relationship Management) system like Pipedrive can be beneficial for managing business development processes.It takes an average of eight touches to book an initial meeting or conversation with a new prospect.Disqualifying prospects who are not interested can save time and energy.Continuing follow-up efforts can lead to more closed deals and successful business relationships.Research and proper digging are necessary to find the right contacts within an organization.Trust and good relationships take time to develop.Time management and prioritizing valuable prospects is important in business development.CRM systems should have a good process flow to ensure effective follow-up and organization.Adding new LinkedIn contacts and sending out invites regularly can help in business development.Personal relationships can serve as a model for building professional relationships.The importance of making enough phone calls or touches to reach prospects and book meetings.Mentioned in this episode:Hyperfab Midroll

In Episode 24 of the Business Development Podcast, host Kelly Kennedy finally welcomes Dale Schaub as his guest. Dale is a marketing graduate from NAIT and has over 15 years of experience in sales and marketing. He also runs his own successful business consulting firm in Edmonton, Alberta, Canada. During the episode, Dale discusses his career journey, starting with his passion for marketing and advertising. Kelly shares his experiences working in car sales and the impact of the economic downturn in 2008. Dale also talks about the importance of finding one's own pathway in sales and business development.Throughout the episode, Kelly expresses his admiration for Dale's accomplishments and the impact he has made in mentoring future entrepreneurs. Dale highlights the importance of sales experience and shares how he started his own business consulting firm. He also discusses his work with students at NAIT, helping them start and grow their businesses through mentorship and entrepreneurship programs. The episode ends with Kelly expressing his gratitude for having Dale on the show and the valuable insights he shared about sales and business development.Key Takeaways:Sales and business development skills are crucial for success in the industry.Being aware of different sales techniques and approaches can lead to better results.It is important to constantly seek growth and improvement in sales and business development.Building relationships and networking are key to success in sales and business development.Recognizing opportunities and taking advantage of them can lead to career advancement and success.Education and continuous learning are valuable tools for personal and professional growth in sales and business development.Being passionate about the work and helping others can make a career in sales and business development rewarding.Adaptability and finding one's own pathway in sales are essential for success.Building trust and providing value to clients is crucial in sales and business development.Mentioned in this episode:Hyperfab Midroll

In Episode 23 of The Business Development Podcast, host Kelly Kennedy provides advice for new business development representatives and entrepreneurs who are looking to market their businesses. He emphasizes the importance of starting with local marketing and targeting the right individuals within organizations who have the power to make purchasing decisions. Kennedy also discusses the concept of imposter syndrome and encourages listeners to not be discouraged if they feel overwhelmed or unsure of what to do. He stresses the significance of consistency, structure, and organization in business development and marketing strategies, and recommends two books for those starting out in these fields: "How to Win Friends and Influence People" and "The Like Switch." Kennedy concludes by highlighting the value of creating meaningful relationships and prioritizing customer needs, and he encourages listeners to hold themselves accountable and stay focused on their goals.In Episode 23 of The Business Development Podcast, host Kelly Kennedy provides valuable advice for new business development representatives and entrepreneurs. He suggests starting marketing efforts in the local area before expanding, and emphasizes the importance of targeting the right individuals within organizations who can make purchasing decisions. Kennedy shares his own experiences with imposter syndrome and assures listeners that it is normal to feel overwhelmed or unsure when starting out. He stresses the need for consistency, structure, and organization in business development and marketing strategies, and recommends two books, "How to Win Friends and Influence People" and "The Like Switch," for those new to these fields. Kennedy concludes by highlighting the importance of building meaningful relationships and prioritizing customer needs, and encourages listeners to hold themselves accountable and stay focused on their goals.Key Takeaways:The best location to start marketing is the local area where you are based, as it is easier to pitch to people who understand the relevance of your product or service.It is important to clearly identify and target the specific individuals within an organization who have the authority to make purchasing decisions.Imposter syndrome is common and normal for new entrepreneurs and business development professionals, so it's important to acknowledge and overcome these feelings.Consistency, structure, and accountability are crucial in business development and marketing strategies.Building relationships and networking through organizations like local Chambers of Commerce can provide valuable opportunities for business growth.Having all customer information and work organized in one place, such as a CRM system, is essential for effective business development.Personalization and meaningful connections in outreach efforts, such as sending a brief introduction and a brochure, can increase the chances of engagement and meetings.Holding oneself to account and setting specific goals, such as making a certain number of phone calls or sending a specific number of introductions, is important for achieving consistent results.Utilizing digital platforms, such as LinkedIn, for outreach and introductions is effective, but it's critical to follow up with offline and personalized communication.Having a structured daily routine and staying organized can enhance productivity and effectiveness in business development and marketing efforts.Mentioned in this episode:Hyperfab Midroll

In Episode 22 of The Business Development Podcast, host Kelly Kennedy interviews Ken Gee, a local celebrity and entrepreneur from Edmonton, Alberta. Ken shares his journey from being a kid with an immigrant mentality to becoming a successful broadcaster and business professional. He talks about his passion for media and public speaking, starting from a young age, and how he eventually found his way into the broadcasting industry. Ken emphasizes the importance of focus and knowing why you're doing things in business development. He also highlights the significance of having mentors and learning from their mistakes. The podcast provides actionable advice on growing a business and features interviews with business owners, CEOs, and business development representatives.Overall, the episode offers insights into Ken Gee's broadcasting career and his experiences as an entrepreneur. Along with discussing his upbringing and family's understanding of business, Ken shares how he got his start in announcing football games and eventually pursued his dream job as a horse racing announcer. Kelly Kennedy commends Ken's work and public speaking skills and discusses the importance of being brave and asking for what you want in business. The interview provides an inspiring story for listeners and offers practical advice for those looking to grow their businesses.Key Takeaways:Focus and determination are essential when pursuing a career in business development.Having good mentors and learning from others' mistakes can greatly benefit an entrepreneur.Public speaking is a valuable skill that can open doors and opportunities in various industries.Starting entrepreneurship at a young age can lead to long-term success.Being confident and asking for what you want can often lead to positive outcomes.Persistence and hard work are necessary for success in business.Immigrant mentality and a strong work ethic can drive entrepreneurial success.Growing up in a family with an understanding of business can provide valuable insights and experiences.Pursuing one's passion and interests can lead to a fulfilling career.Networking and promoting local businesses can be rewarding and appreciated.Putting in the necessary time and effort will eventually pay off in business.Learning from various experiences and industries can contribute to a versatile skill set.Making the most of opportunities and taking risks can lead to personal and professional growth.Leveraging skills and experiences from one career can transition into success in another field.Being adaptable and willing to learn throughout one's career is crucial.Mentioned in this episode:Hyperfab Midroll

In episode 21 of The Business Development Podcast hosted by Kelly Kennedy, the focus is on organization and structure in business. Kelly expresses his gratitude to his listeners for their support and shares how he initially struggled with business development and organization. He highlights the importance of taking notes, tracking information, and prioritizing tasks to improve sales and business success. Kelly discusses the benefits of using a CRM (Customer Relationship Management) system and emphasizes the significance of repetitive, efficient, and effective actions in entrepreneurship. He also mentions a mentor who has had a significant impact on his life and mentions a recent interview with Lasse Joergensen of All IN Productions.In this episode, Kelly Kennedy emphasizes the importance of organization and structure in business development. He expresses his appreciation to the listeners and acknowledges that he was not initially skilled in this area. Kelly discusses the benefits of taking notes and tracking information, particularly through the use of a CRM system. He encourages listeners to prioritize tasks based on importance and shares his personal experiences in becoming more organized and effective in business development. Additionally, Kelly highlights the impact of a mentor in his life and mentions a recent interview with Lasse Joergensen of All IN Productions.Key Takeaways:Tracking information in a CRM can greatly benefit your business development career and entrepreneurial career.The tasks that you tend to avoid are usually the ones that would improve your sales or business the most.It is important to prioritize the most important tasks first in order to be effective in business development and entrepreneurship.It is essential to track contact details, conversations, and introductions with clients and potential partners.Creating structure and organization in your life can significantly increase your effectiveness in business development.Building a workspace that inspires and motivates you is important for productivity.Utilizing a daily notebook can be a life-changing tool for managing business tasks and clients.Business development requires consistency, repetition, and efficiency in order to be effective.Setting aside personal challenges and taking action is crucial in business development.Implementing a CRM can revolutionize business organization and management.Making consistent phone calls and LinkedIn engagements can greatly improve effectiveness in business development.Having a mapped out plan for each day can increase productivity and effectiveness.Creating a positive and personalized workspace can improve motivation and productivity.Mentioned in this episode:Hyperfab Midroll

In Episode 20 of the Business Development Podcast, host Kelly Kennedy interviews Lasse Joergensen, the founder and owner of All IN Productions in Edmonton, Alberta, Canada. Throughout the episode, Joergensen emphasizes the importance of finding passion in the work that you do and discusses his journey from psychotherapy and marketing to video production. He shares insights on his experience in the fashion industry, starting his own t-shirt company, and eventually transitioning to video production. The interview highlights the value of clarity and passion in business development and provides listeners with actionable advice on how to grow their businesses.Overall, the episode focuses on the importance of finding meaning and enjoyment in your work and how that can drive success in business. Joergensen's personal journey serves as an inspirational example of following your passion and pursuing a career that aligns with your interests and skills. Listeners are encouraged to prioritize their own happiness and pursue opportunities that fulfill them both professionally and personally.Key Takeaways:It is important to find passion in the work you do. If you are not passionate about what you're doing, you should find something that you are passionate about.Business development is not something that is taught in school, but it can be a creative and fun field to work in.Finding meaning and clarity within yourself is important before pursuing business success.Building relationships and networking can lead to new opportunities and collaborations.Having goals and a clear vision of where you want to go can help guide your business development efforts.Being passionate about your work and enjoying what you do can carry you through challenges and setbacks.Being open to new opportunities and following your interests can lead to unexpected career paths.It is important to find meaning and passion in your life outside of work, as business success is not everything.Learning from different experiences and acquiring different skills can lead to personal and professional growth.Video production can be a valuable tool for businesses, and understanding the different types of videos needed can help in utilizing them effectively.Mentioned in this episode:Hyperfab Midroll

Episode 19 of The Business Development Podcast with host Kelly Kennedy focuses on the importance and utilization of LinkedIn for business owners, entrepreneurs, and individuals in sales and business development. Kelly emphasizes that LinkedIn is the best social media platform for generating real person-to-person relationships and connections within the business community. He highlights the benefits of joining LinkedIn groups, using the platform to market and promote business products and services, and leveraging LinkedIn as a modern space for building relationships, finding partnerships, and creating synchronicities. The episode provides tips and tricks on utilizing LinkedIn effectively, making connections authentically, and differentiating oneself from generic sales pitches and messages.The host also emphasizes the value of having a premium business account on LinkedIn, as it provides additional features and advantages. He encourages listeners to have a professional and complete LinkedIn profile, including relevant information about their business and themselves. Additionally, the episode explains the importance of keeping personal and business life separate on social media platforms, using LinkedIn exclusively for business purposes. The host closes the episode by expressing gratitude to the listeners and their ongoing support, reiterating the necessity of being on LinkedIn and making effective use of it in daily business strategies.Key Takeaways:Instagram is great for B2C and generating information, but LinkedIn is the preferred social media platform for businesses.LinkedIn is a powerful tool for connecting with other business professionals, building relationships, and finding partnerships.A premium business account on LinkedIn is highly recommended for maximizing its potential.It is important to utilize LinkedIn as part of your daily business strategy and regularly update your profile with accurate and relevant information.LinkedIn can be used as both an active and passive marketing strategy, but it is important to post relevant content and avoid coming across as robotic or spammy.LinkedIn provides the opportunity to connect with industry leaders, CEOs, and decision-makers, making it a valuable resource for business development and sales.Personal branding on LinkedIn is important, and having a professional photo and a well-structured profile can help you stand out from the crowd.Building genuine relationships and providing value to others on LinkedIn is more effective than broad-stroke strategies.Utilizing LinkedIn groups and starting discussions can help generate interest in your product or service.Consistently engaging with LinkedIn and its features, such as InMails, can lead to greater networking opportunities and business growth.Mentioned in this episode:Hyperfab Midroll

In Episode 18 of the Business Development Podcast with host Kelly Kennedy, he welcomes back Colin Christensen as a guest. Kennedy expresses his admiration for Christensen and their previous conversations, highlighting his inspiring and insightful perspective. Christensen shares his desire to learn as much as possible to be helpful to entrepreneurs and reflects on his own journey as an entrepreneur. The conversation touches on the challenges and mistakes entrepreneurs face, and the importance of resilience and learning from failure. Throughout the episode, Christensen shares his personal experiences and advice for navigating the entrepreneurial world.In the second part of the episode, Kennedy asks Christensen to share a specific story about a major setback he experienced. Christensen recounts his involvement in a golf training center venture and the difficulties they encountered during the economic downturn in 2007 and 2008. He discusses the challenges they faced in raising capital and the need to scale back their plans. Despite the setbacks, Christensen emphasizes the importance of learning from mistakes and staying optimistic in order to come out stronger on the other side. The episode ends with Kennedy expressing his appreciation for Christensen's honesty and sharing his excitement for the valuable lessons and insights gained from the conversation.Key Takeaways:Failure is a part of entrepreneurship and it is important to learn from your mistakes.It is necessary to adapt and change strategies when faced with setbacks or challenges.Taking risks is a part of being an entrepreneur, but it's important to assess the level of risk and make calculated decisions.It is crucial to have resilience and optimism in order to overcome obstacles and come out stronger.Learning from mentors and seeking advice from experienced entrepreneurs can provide valuable insights and guidance.It is important to have a realistic perspective and expect that not every venture will be successful.Rapid growth and success can be followed by unforeseen challenges, so it is important to plan and prepare for such situations.Building a strong team and seeking support from others is crucial for success in entrepreneurship.Learning from past mistakes can help guide future decisions and strategies.It is important to constantly learn and improve as an entrepreneur.Mentioned in this episode:Hyperfab Midroll

In Episode 17 of the Business Development Podcast with host Kelly Kennedy, he expresses his gratitude to his listeners and introduces Colin Christensen as a guest for the next episode. Kelly emphasizes his passion for active marketing and encourages business development professionals and entrepreneurs not to rely solely on passive marketing strategies. He stresses the importance of building emotional connections with clients and meeting them where they are at, rather than hoping they will stumble upon ads or campaigns. Kelly shares his belief that active marketing, such as direct phone calls and emails, physical brochures, and personal interactions, is the most effective way to market a company, especially for those new to business development. He advocates for creating business-to-business relationships and highlights the benefits of human-to-human connections in marketing.In this episode, Kelly also mentions the success of the show and the increasing listenership. He invites listeners to stay tuned for the next episode, where he promises valuable advice and insights. Kelly acknowledges that although passive marketing may have some benefits for brand recognition, an active marketing strategy is far more effective in reaching and connecting with customers. He emphasizes the importance of direct contact and personalization in marketing efforts, rather than relying solely on advertisements and digital campaigns. Kelly wraps up the episode by thanking his listeners and expressing his dedication to his role as a business development lead with Capital Business Development.Key Takeaways:Active marketing is more effective than passive marketing strategies.Building an emotional connection with clients is essential for building relationships and being remembered.Direct contact and personal interaction, such as phone calls and in-person meetings, are crucial for business development.Cold calling is still a valid and effective strategy for generating leads and sales.Brand recognition is important, but should be complemented with active marketing efforts.Meeting potential clients where they are at increases effectiveness and success in business development.Value in business relationships should be measured in the long-term rather than focusing on immediate deals.It is important to approach marketing and business development from a human perspective, emphasizing the importance of personal connections and relationships.Mentioned in this episode:Hyperfab Midroll

In Episode 16 of The Business Development Podcast, host Kelly Kennedy interviews Colin Christensen, a serial entrepreneur with 30 years of experience in starting, funding, and growing businesses. Christensen shares his journey of becoming an entrepreneur and the challenges he faced in marketing his own businesses. Despite making mistakes along the way, he emphasizes the importance of having someone else market your business to avoid the pain of rejection. He also discusses the need for humility and curiosity in entrepreneurship and encourages listeners to have a side hustle to support their goals.This episode is part one of a two-part series with Colin Christensen, and Kennedy expresses his excitement for having him on the show. Christensen's passion for art and business led him to start various ventures, and the discussion covers his experiences in business development, mentorship, and focusing on the customer's needs. As an advocate for early stage entrepreneurship, Christensen shares valuable advice, tips, and experiences for growing a successful business. Kennedy and Christensen promise listeners an engaging and informative conversation in part two of the series.Key Takeaways:Marketing one's own business can be incredibly challenging.Being an entrepreneur requires more than just being a business development person.It is important to have mentors and seek advice to avoid making mistakes.Starting a profitable business right from the beginning is crucial.It can be beneficial for entrepreneurs to have someone else market their business.Support and guidance from others, such as family members, can be instrumental in success.Continuous learning and adapting to changes are necessary in entrepreneurship.Understanding and solving customer problems should be a focus for entrepreneurs.Side hustles can be a valuable opportunity for everyone.Humility and curiosity are important attributes for entrepreneurs.Taking action and seeking opportunities are key to success.Following one's passion and interests can lead to business opportunities.Building a network and relationships are important in entrepreneurship.Being open to feedback and guidance from others can help in personal and professional growth.Mentioned in this episode:Hyperfab Midroll

In Episode 15 of The Business Development Podcast, host Kelly Kennedy starts off by expressing gratitude to his guest, Paul, for joining the show. Kelly emphasizes the importance of having a clear goal in business development and discusses the significance of showing interest and care in meetings to build relationships. He advises listeners to consider sending a reminder and relevant marketing materials before a meeting, as well as to always ask for what they want. Kelly shares his preference for in-person meetings and stresses the need to verify that clients have accepted meeting requests. He emphasizes the importance of detailed calendar invites and encourages listeners to do their homework on clients before meetings. Overall, Kelly provides practical tips and insights to help business development professionals improve their meeting strategies and create successful connections.In the second part, Kelly continues to offer valuable advice for preparing and conducting meetings. He underscores the importance of asking for the meeting and being clear about goals. He recommends having the contact details of clients, including their cell numbers, for easy communication. Kelly suggests arriving early for meetings to review notes and ensure a smooth start. He also encourages listeners to research clients on platforms like LinkedIn and to strive for a good understanding of their backgrounds. Kelly advocates for neutral meeting locations and shows the value of sharing some marketing material with clients. He concludes the episode by reiterating the significance of being prepared, showing care, and continuously learning in the field of business development. Overall, Episode 15 of The Business Development Podcast provides practical tips and insights for leveraging meetings to foster relationships and achieve business goals.Key Takeaways:It is important to know your goal before scheduling a meeting.Sending a reminder before the meeting and including relevant marketing materials can be beneficial.Clarify the length of time it will take to reach the meeting location.Always verify that the client has accepted the meeting request.Send a detailed calendar invite with all the necessary information.Ask for the meeting and be clear about what you want to achieve.Research the client and company before the meeting.Meeting at a neutral location, such as a restaurant, can be advantageous.Show interest and care by doing some background research on the client.Arrive early to the meeting to review notes and be prepared.Have contact details easily accessible for the client.Text or call the client before the meeting to provide details on where to meet.Attach relevant marketing materials, such as a brochure, to the calendar invite if needed.Be proactive in tracking and following up on meeting requests.Be professional and prepared during the meeting.Always be early for meetings.Have a good understanding of the client's business and services.Keep notes on the purpose of the meeting and any necessary information.Mentioned in this episode:Hyperfab Midroll

In Episode 14 of The Business Development Podcast, host Kelly Kennedy interviews Paul Holah, a business leader with extensive experience in engineering, construction, and project management. Paul shares his insights on building relationships and making connections in the world of business development. He emphasizes the importance of personal relationships and trust when it comes to generating new clients and winning contracts. Paul also discusses the challenges and rewards of working in various locations across Canada, highlighting the need for adaptability and creativity in business development. Listeners can expect to gain actionable advice and tips on how to grow their businesses from this episode.Overall, Episode 14 of The Business Development Podcast offers valuable insights into the world of business development from the perspective of an experienced leader. Paul Holah's diverse background and wealth of knowledge provide listeners with practical advice on building relationships, navigating challenges, and seizing opportunities in the industry. Whether it's understanding the value of personal connections, overcoming resistance to change, or finding creative ways to make connections, this episode is a must-listen for entrepreneurs and business leaders looking to grow their businesses.Key Takeaways:It is easier to say yes and explain your yes than to say no and explain the no.Building relationships and making connections is crucial in business development.Business development takes time and patience, and quick wins are not always possible.Trust and credibility are essential in convincing clients to make a change or switch contractors.Generating relationships and establishing connections requires creative thinking.Personal relationships play a significant role in business development.Having a diverse range of experiences and connections can be valuable in business development.Success in business development requires leadership, teamwork, and exemplary work with clients.Mentioned in this episode:Hyperfab Midroll