Kevin Maney How to Create New Business Opportunities Through Category Creation
The Business Credit and Financing Show · Ty Crandall
Audio is streamed directly from the publisher (traffic.libsyn.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Kevin Maney is a journalist who has been covering tech and society for 30 years, and the author of Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets. Kevin is a partner at Category Design Advisors where Kevin and his team guides leadership teams to help them define, develop and ultimately dominate a new category of business.
During the show we discuss:
-
What Category Creation is
-
Why Category Creation is Important in Marketing
-
List of Companies that Have Successfully Created a New Category in Their Market
-
The Things to Consider Before You Start Creating a New Category
-
The Steps Involved in Creating a New Category in the Market
-
The Usual Challenges in Launching a New Category in the Market, and How to Overcome Them
-
Why Defy "Gravity" and Not Get Sucked Back into the Old Way of Doing Things
-
The Best Practices in Successfully Launching a New Category in the Market
-
How to Measure the Success of Your Category Creation Efforts
-
How Your Business Can Protect Your New Category and Defend Against Competitors Entering Your Market
Resources:https://www.categorydesignadvisors.com/