How to Easily Manage Your Online Reputation
The Business Credit and Financing Show · Ty Crandall
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Show Notes
Shane Closser is the Head of Industry/General Manager for Financial Services at Yext. He leads all financial services-related activities, including strategy, product, and ISV and GTM partnerships.
Shane is a published author and award-winning speaker; his research has been recognized by leading advisor firms (ex. Forrester and Gartner) and top software vendors (ex. Adobe, Oracle, Microsoft, etc.). With over 18 years of experience in Financial Services and High Tech, Shane specializes in strategy, product management, digital platforms architecture, and managing large transformational programs. His contributions have been integral to helping organizations redefine their digital strategy to drive revenue, customer retention and customer acquisition strategies. Before joining Yext, Shane was a Global Managing Director at Accenture serving as the Global Digital Platform Head and NA Marketing Services Head. Prior to that he built the Customer Experience Practice from the ground up at Virtusa.
During this show we discuss…
What is Digital Knowledge Management and why you should care
The most effective way to gather digital knowledge about your business
Importance of Digital Knowledge Management to your brand's growth
Solutions provided by Digital Knowledge Management for a brand
The impact of Digital Knowledge Management to a marketer
How DKM aids in global recognition of a brand while it is locally controlled
How digital marketing increase sales and boost brand engagement
How digital marketing assist in product marketing
How outdated information affects your brand
How is voice search going to change things for your business
How to get started with voice search
How to make your business ready or accessible for voice search
Tools that help you manage your online listings
How to easily manage all your reviews in one place
How AI impacts your business reputation
And much more...