Buzz Killed: Who’s winning the viral news war?
The Bunker – News without the nonsense
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Show Notes
The news media is driven by clicks more than ever before. Who is winning the war for online attention? Brands like Vice and Gawker initially won the race – but are old-school papers dominating the online space again now? Ben Smith is the former editor-in-chief for Buzzfeed News, runs the news outlet Semafor, and is author of Traffic: Genius, rivalry, and delusion in the billion-dollar race to go viral. He joins Jacob Jarvis in The Bunker.
- “If you were a journalist covering politics in the mid-’00s, the online space was really exciting.” – Ben Smith
- “I don’t think you were doing anything called ‘going viral’ until Twitter came along.” – Ben Smith
- “The NY Times really absorbed a lot of the lessons and the culture of the internet.” – Ben Smith
Written and presented by managing editor Jacob Jarvis. Producer: Chris Jones. Audio production: Simon Williams. Music by Kenny Dickinson. Group Editor: Andrew Harrison. THE BUNKER is a Podmasters Production
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