Building Community (and Clients) through Content
Matt and marketing expert David Meerman Scott, whose influence shaped Matt's career, discuss the importance of aligning marketing with consumer behavior, emphasizing the power of content creation.
The Build Show Podcast · Matt Risinger, David Meerman Scott
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Show Notes
This week’s episode of The Build Show Podcast features a dynamic conversation between Matt and marketing expert David Meerman Scott, whose influence shaped Matt's career. Matt recalls learning invaluable marketing tips from David early on, which he implemented and launched what eventually became The Build Show. They discuss the importance of aligning marketing with consumer behavior, emphasizing the power of content creation.
David dives into the connection between neuroscience and fandom, highlighting how humans crave the safety and comfort of like-minded tribes; he illustrates the sense of community that comes with shared interests.
The conversation further explores the neuroscience behind building connections through video content, discussing concepts like tribalism, proximity, and mirror neurons. David explains how these factors deepen human bonds and make viewers feel immersed in what they watch.
Tune in for Matt and David’s advice for building a strong online presence and creating engaging content.
Resources:
- New Marketing Mastery Courses
- Use code buildshow for 25% off through the end of June 2024
- Fanocracy by David Meerman Scott & Reiko Scott
- The New Rules of Marketing & PR by David Meerman Scott
Find David on the Web:
- Instagram: @dmscott
- X (formerly known as Twitter): @dmscott
- LInkedIN: https://www.linkedin.com/in/davidmeermanscott/
- Website: https://www.davidmeermanscott.com/
- Blog: https://www.davidmeermanscott.com/blog
Find Matt and The Build Show on the web:
- Build Show Videos: https://buildshownetwork.com/go/mattrisinger
- Instagram: @risingerbuild and @thebuildshow
- TikTok: @thebuildshow
- YouTube channel: https://www.youtube.com/@buildshow
- Website: https://risingerbuild.com/ and https://buildshownetwork.com/
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Watch full episodes of Matt on Facebook, Instagram and Build Show Network.
https://www.facebook.com/buildshownetwork
https://www.instagram.com/risingerbuild/
https://buildshownetwork.com/go/mattrisinger
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