The Ad War in the Mayoral Primary
Juan Manuel Benitez and Jeffrey Mays join to talk about the ad war in the mayoral primary and the race to entice voters into the voting booth.
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Show Notes
Juan Manuel Benitez, professor of local journalism at Columbia Journalism School and member of the New York Editorial Board, and Jeffrey Mays, a New York Times reporter covering politics with a focus on New York City Hall, talks about the broadcast (as well as print and digital) advertisements flooding the zone in the week before the Democratic mayoral primary, many paid for by the deep-pocketed super PAC supporting Andrew Cuomo; plus they discuss how the candidates are reaching out to voters in different demographic groups.