Will Going Digital Turn Spectacular Profits For Seni Jaya?
January 28, 202424m 27s
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Show Notes
As advertising turns increasingly digital, how are out-of-home (OOH) media players adapting to the changing landscape? Publicly listed Seni Jaya is in the midst of a three-year transformation plan that involves expanding its digital offerings and geographical reach. We speak to CEO Jeff Cheah about his turnaround strategy for the OOH media firm.
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