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U Mobile: Channelling the Challenger Mindset

U Mobile: Channelling the Challenger Mindset

The Breakfast Grille

May 11, 201622m 21s

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Show Notes

U Mobile is the smallest of the four mobile telco players and positions itself as a “challenger” to the Big Three incumbents - Maxis, Celcom and Digi. Can they keep this position amidst talk there could be a new entrant to the market? Wong Heang Tuck, the CEO of U Mobile joins us on the Breakfast Grille to discuss this and more.

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