Tourism Malaysia Needs Clear Messaging During Health & Safety Fears
February 5, 202024m 40s
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Show Notes
It is undeniable that tourism dollars and by extension promotional dollars are important to the economy. But what is the promotional message in the wake of the coronavirus fears especially when 2020 has been earmarked as a Visit Malaysia Year? We also find out the strategy for Chinese and Indian tourist arrivals who outspend the top visitors, Singaporeans, by a wide margin but whose numbers remain relatively small.
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Topics
HospitalityTourismConventionstourismvisit malaysia 2020VM2020coronavirushealth