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The Global Appeal of Hong Kong

The Global Appeal of Hong Kong

The Breakfast Grille

March 4, 201117m 17s

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Show Notes

David Leung, SEA Director, Hong Kong Tourism Board, discusses how Hong Kong uses its four product "pillars" (shopping, dining, culture and heritage, and city, harbour and green) as the basis for its marketing and promotional activities in terms of attracting tourist arrivals.

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