The Chinese Economic Juggernaut: A Consumer Marketing Dream
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Show Notes
James Ng, Managing Director of Carlsberg Greater China, offers some perspective on how massive China is as a country, and as a market, Carlsberg's market share share in China as well as in Asia and how fast the China market is growing at annually.
He also discusses beer advertising in China and how different it is to Malaysia, offers an update on acquisitions, and that China (along with Russia and Vietnam and India) is said to be growing so fact that it is forgong acquisitions in developed markets to focus on these regions, and whether acquisition targets in China are fast-dwindling.
He also offers some details on revenues, profits and margins.
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