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TCM Reaching A Brand New Audience

TCM Reaching A Brand New Audience

The Breakfast Grille

February 7, 202223m 1s

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Show Notes

Traditional Chinese Medicine has gone mainstream in the last few years, seen as complementary to western medicine. Is the challenge now attracting the millennial and Gen Z's? Aaron Boey, Group CEO of Eu Yan Sang International Ltd tells us their growth strategy and is omni channel marketing the solution.

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Topics

traditional chinese medicinebusiness growthmarketinggen zmillennials