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Stitching Shanghai Tang Together

Stitching Shanghai Tang Together

The Breakfast Grille

August 16, 201024m 33s

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Show Notes

Raphael Le Masne de Chermont, group Executive Chairman at Shanghai Tang tells us how he turned around Shanghai Tang, the profitable segments, how to avoid brand fatigue, and measures to reinforce its brand proposition like setting up cafes and introducing travelogues.

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