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Starbucks Moving Beyond Caffeine and Into India

Starbucks Moving Beyond Caffeine and Into India

The Breakfast Grille

April 3, 201227m 31s

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Show Notes

On the Breakfast Grille is John Culver, president of Starbucks Coffee China and Asia Pacific.

In this role, John provides overall leadership to Starbucks company-operated markets in China, Australia, Singapore and Thailand, as well as the company's entry into India. He is also responsible for growing and developing Starbucks joint-venture and licensed operations in Indonesia, Japan, Malaysia, New Zealand, the Philippines and South Korea.

John discusses:

(1) Diversification:

-- into the juice business with new juice bar chain, Evolution Fresh -- one of the biggest moves outside coffee

-- single-serve coffee

-- more aqcuisitions for Starbucks? 

(2) Business model

-- expansion of drive-thru stores in Asia: About 40 percent of Starbucks' U.S. cafes are drive-thrus

(3) China

-- China to be Starbucks' second home market outside of the US

(4) India

-- Starbucks' foray into India, JV with Tata Group

-- Customising the menu to the local prefences of the Indian market

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