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Show Notes
Publicis Malaysia CEO Dean Bramham discusses:
- “costdiving”;
- client challenges - play agencies off against each other - client management - expectations - switching agencies - whether this is the biggest challenge for ad agencies?;
- talent shortages;
- salaries and remuneration;
- rising wages - passing on to client;
- Creative - 'sweatshop';
- ‘Idea Vultures’;
- whether need for regulatory body - protect ideas and creativity - 4As;
- people skills;
- new business -- avenues;
- ASEAN - single P&L;
- Merging ASEAN offices - challenges;
- Disparate industry practices - ASEAN;
- Digital - challenges;
- Billings -- annually - rankings;
- Local knowledge - value of.
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