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Selling Premium High-End Gym Equipment In Malaysia

Selling Premium High-End Gym Equipment In Malaysia

The Breakfast Grille

August 22, 202220m 53s

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Show Notes

Technogym is a maker of premium high-end gym equipment that has been supplying the hospitality, corporate, business and home segments since it was founded in Cesena, Italy, in 1983. Today it is worth over US$2.4 billion and is present in over a hundred countries. It wants to expand its footprint in Malaysia and the region. We talk to James Lyne, Executive Director at Technogym Malaysia, to find out what its strategies are here in these economically challenging times.

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Topics

technogympremium gym equipments