Offering Affordable Luxury Watches to Asia's Brand-Hungry Masses
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Show Notes
ORIS Regional Manager Karim Gerber discusses:
- Ownership structure;
- Salon International de la Haute Horlogerie;
- Perceived competitors;
- Why only mechanical - less accurate and more expensive;
- Why dedicated to personalities;
- Desired positioning in global watch markets;
- Seen as a poor man’s Tag .. rightly or wrongly;
- Reports of luxury watch sales hitting record levels - issues;
- How the global downturn has done wonders for the industry - issues;
- Malaysia - marketing spend; - Luxury taxes;
- Number of outlets; - Number of watches sold annually;
- Heavy discounting - brand image - implications;
- Knockoffs - counterfeit - issues;
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