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Media Prima's Three Prong Strategy Still Works

Media Prima's Three Prong Strategy Still Works

The Breakfast Grille

September 11, 202322m 50s

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Show Notes

In an environment of shrinking adex, Media Prima has seen a challenging 1st half. However is the worse over for this media conglomerate. Rafiq Razali their Group Managing Director tells us while we discuss if AI is a threat or opportunity, the fight for eyeballs and the value of their digital media brands.

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