Media Prima TV Evolving to Stay Ahead of The Competition
September 25, 201924m 15s
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Show Notes
With cord cutting the norm and the advent of fast internet speeds, some say that free-to-air television is dead. And with traditional media companies around the world losing money, we ask Johan Ishak, CEO of Media Prima Television Networks (MPTV) if there is a game plan to win back the advertising dollar and viewers.
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Topics
MediaMarketingAdvertisingMedia Primafree-to-air televisionTV networkbroadcasting mediadigital TVInternet