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Mamee: Building Brand Loyalty Across Generations

Mamee: Building Brand Loyalty Across Generations

The Breakfast Grille

August 27, 202324m 38s

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Show Notes

FMCG company Mamee-Double Decker, now helmed by the third generation of the Pang family, and boasts a range of food products sold in over 80 countries, including iconic brands Mamee Monster and Mr. Potato. What’s their recipe for longevity in the fast-paced consumer goods sector? We find out how a homegrown Malaysian company conquered the ASEAN snack market with Pierre Pang, Group CEO of Mamee-Double Decker.

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