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Show Notes
Yonah Lloyd, President of SodaStream, joins us on the breakfast grille.
SodaStream started in 1903 in the UK and is now NASDAQ listed, acquired by Israeli company Soda-Club along with private equity fund, Fortissimo Capital Fund when Schweppes was spun off from Cadbury in 2007.
On June 6 reports emerged that PepsiCo had made an unsolicited approach to acquire SodaStream. We discuss:
- whether there was any truth in the PepsiCo rumour
- interest amongst the investor community in SodaStream
- their advertisement for the SuperBowl which was banned
- controversy helping their marketing campaign
- how the business has grown its revenue by over 33% per annum over the past five years
- SodaStream's popularity in the US and in Europe
- expansion into less developed nations
- the upfront cost of SodaStream versus buying a bottle of soda from the shops
- objections and petitions from Palestinian supporters due to SodaStream's one plant in the West Bank
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