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InNature Leans Into ESG And Pivots To Influencer Marketing

InNature Leans Into ESG And Pivots To Influencer Marketing

The Breakfast Grille

March 26, 202324m 41s

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Show Notes

Euromonitor International estimates that the market size for beauty will grow to nearly USD$550 billion dollars in 2027, with much of that driven by the Asia Pacific. However, with so many new labels emerging in an intensely competitive market place, can long-standing brands like The Body Shop stay relevant amid fast moving trends and the digital age? We catch up with Datin Mina Cheah-Foong, Managing Director of InNature Berhad, the brand owner of The Body Shop in Malaysia, Cambodia and Vietnam for an update on the business.

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