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Show Notes
Ben Gomes, Vice President and Google Fellow at Google Inc., discusses:
- In years spent developing Search - the biggest challenges you faced - learning points;
- Adwords - downsides: manipulating search results - search engine optimization (SEO) industry - whether one of the unfortunate consequences of creation;
- Keeping search algorithms secret - difficulty;
- Changing search algorithm - time, money and effort spent - how successful has it been;
- 2011 - overhaul of search algorithm - 'Google’s Panda Update' - successful?
- Concern, - transition from a search quality perspective to a user happiness perspective;
- Apple's Siri - How Google is fighting back;
- The future of search - based on context, not on queries;
- Whether much more user input is needed in the forms of metrics and preferences - the need for a second layer of detail;
- Android phones - handicapped - inability to upgrade - how working to overcome;
- Court ruling against Samsung in favor of Apple - copyright infringements - impact on Voice Search;
- Concern: the extent of information that Google know about us;
- Whether Google will one day turn this against the very people they currently seek to serve.
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