Handmade, Exclusive and Expensive, Bufori Finds Market Among Asia's Nouveau Riche
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Show Notes
In this Dec 2012 interview, Bufori Motor Car Company Managing Director Gerry Khouri discusses:
- Update to business;
- Production - R&D - market demand;
- Handmade - production time - challenges;
- Local manufacturing - misunderstanding - knowledge deficit - issues - component procurement - customs - challenges;
- Importance of passion - whether doused due to policies - govt blockages;
- Auto industry - 'hub' desires - whether unrealistic;
- Possibility of leaving Malaysia;
- Labour issues: inconsistency - quality - issues;
- The Bufori name - brand conscious clientele - overcoming prejudices;
- Importance of provenance - overcoming prejudice;
- China and Middle East - biggest overseas markets -- the appeal - strategy.
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