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Differentiate and have brand personality

Differentiate and have brand personality

The Breakfast Grille

April 15, 201317m 38s

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Show Notes

We speak to Kevin Gaskell, former Managing Director of Porsche and BMW in the UK, on how he turned around and grew both companies, and what auto brands like Proton should do to become a global player. Gaskell is now a business consultant, and was with Porsche in 1987-1996, and BMW in 1996-2000.

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