Despite a Massive 2012, Uncertainty, Undercutting Remain Challenges
January 25, 201325m 24s
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Show Notes
Omnicom Media Group, MD Andreas Vogiatzakis 2013 - Gold award - Campaign Week - Agency of the Year - 2012; - Basis for award - metrics; - Biggest clients - outlook; - Ad spend - ratios - issues; - Industry challenges- - clients putting accounts up for pitch - 'ruthless price undercutting' - 'aggressive poaching' of staff; - Strategy - keep the ship steady; - Customer retention - update; - New business - new or existing - balance / emphasis; - 2013 spend - elections - imsight - strategy; - Trends - Interactive TV - Digital - Mobile; - Methodologies of measuring success - Nielsen ratings - ABC audits - issues.
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