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Show Notes
Derek Chang, Managing Director of Scripps Networks Interactive for Asia Pacific discusses the following topics:
- Dealing with the rapidly changing landscape of the media industry
- Competing with user-generated content (e.g. YouTube, Vimeo)
- Competing with other forms of entertainment – social media, online gaming , online radio
- Evolution of the distribution model
- Packaging vs. customized selections
- Will people switch off from cable and satellite TV?
- Effects of new online entrants into the market (e.g. Amazon, Google)
- Scripps’s strategy to compete with more established networks in Asia
- Market share in South East Asia
- Continuing with partners such as Astro vs. expanding to free-to-air channels
- Revenue stream: affiliate fees & advertising revenues
- Why is Malaysia so attractive to content owners?
- Monopoly of the cable and satellite TV industry in Asia – effect on content pricing
- Emulating Scripps’s American online strategy in Asia
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