Audio is streamed directly from the publisher (traffic.omny.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Adrian Halter, VP of Certina Swiss Watches
-Sports identity
- Product tested in different sports for quality
- Product caters to sports people as well as those who prefer classic designs
- New in Asia but stressing the importance of being in Asia
- Malaysia is a developed market in terms of profiled products
- Competition from China
- Competition with other sports watches
- Focused on price range and no higher pricing aspiration
- Comfortable with position within the Swatch Group
- DS concept - focused on high shock and water resistance
- "Swiss Made" in the face of globalisation
- Advantages of Swatch Group knowledge is helpful in maintaining quality
- Choosing the right watch
- Mechanical vs electronic
- Watch industry growth outlook
- Low priority on gold watches
- 125th anniversary plans
See omnystudio.com/listener for privacy information.