British High Street Fashion Finds Favour in Value-Conscious Malaysia
Audio is streamed directly from the publisher (traffic.omny.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Andy Jackson, the Managing Director of Debenhams Malaysia, answers the following questions:
- UK positioning -- more of a High Street brand. Globally? In Malaysia? Can it establish itself higher purely by virtue of being foreign and British?
- Global positioning? Malaysia - competitors
- Represents edgier brands - issues
- International franchise - terms - issues
- Majority of the investor and corporate messaging indicates a strong focus on the UK retail scene and very little hoopla about international store growth - why
- Debenhams Malaysia master franchisee is Stellar Retail Sdn Bhd - historical perspective -- whether involved in the earlier foray
- Govt instrumental in abolishing import duties on clothes - 25% plus GST - ‘game changer’
- MY Franchise? Details - backers - financial capability
- The Curve - 3 million ringgit investment (12,500sf) - Starhill Gallery 6 million ringgit (40,000sf) - Penang 19,000sf, 4.5 million ringgit)
- Ascertaining local selling conditions - product range - target markets
- Like-for-like sales
- Gross profit margins
- Purchasing -- system - whether an ‘Asian advantage
- Buying centralised from the UK but how do lower costs get passed down -- e.g. cotton prices
- Competition: M&S, Zara, H&M, Uniqlo - vicious - price cuts
- 50% storewide discounts - implications: footfall, word of mouth? How are these promotions decided upon, frequency?
- UK - growing online sales -- good mitigator - Malaysia takeup
- Expectations - Penang - buying habits - Johor next
- Regional plans - Singapore - capital raising - flotation
See omnystudio.com/listener for privacy information.