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BMW - Electrification and Changing Demographics

BMW - Electrification and Changing Demographics

The Breakfast Grille

June 10, 201921m 25s

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Show Notes

BMW is one of two major carmakers who are synonymous with luxury here in Malaysia. But how will they adapt themselves to the changing world of mobility? We speak to BMW Malaysia CEO Harald Hoelzl about trends in electric vehicles, financing, and changing consumer behaviours in the automotive industry.

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