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Show Notes
Bernard Peillon, President of Hennessy Cognac joins us on the breakfast grille to discuss:
- eau de vie: what is it?
- Hennessy's marketing startegy
- creating a new generation of cognac fans
- the old and new faces of Hennessy Cognac
- wealth and age affecting the palate
- Asia (partiuclarly China and India) as a growing market
- cognac blends: customised for the asian palate?
- ability to supply enough for global demand
- rise in selling price: a suply/demand issue?
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