Advertising Expenditure Should Hold Up Next Year, but Expect Reallocation - Andrea Douglas and Sara Liew, Nielsen Media
November 15, 200812m 21s
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Show Notes
Andrea Douglas and Sara Liew of Nielsen Media gives us the low down on Malaysia's adex and the impact of global financial crises on projections. An interesting Malaysian idiosyncracy: Print dominates adex (for other countries it's TV).
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