Why is Millets the new Super Grain of India? | Amit Gupta, Co-Founder, and CEO, Native Roots
The Brand Called You · The Brand Called You
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Show Notes
Millets, a popular superfood, had their Cinderella moment recently. In her Union Budget speech, Nirmala Sitharaman, the Finance Minister of India, announced 2022-23 as the ‘International Year of Millets.’ She said, “Support will be provided for post-harvest value addition, enhancing domestic consumption, and for branding millet products nationally and internationally.” Earlier, the country had termed 2018 the ‘National Year of Millets’ to boost the production of the nutrient-rich cereal. (Source: Hindustan Times)
People are realizing that they can meet their nutritional requirements by just eating right. Everyone is connecting to farms and moving back to their native food habits. We have seen the consequences of eating junk food. During COVID-19, people have realized, in India people are still doing better as compared to the western world just because they are eating a balanced diet. We have those ingredients in our diet that make sure our immunity is good.
Today we have the CEO and Co-Founder of Native Roots, Amit Gupta, to talk to us about how we can include native ingredients in our diet and make it balanced and fill our nutritional requirements. He is also the Co-Founder and COO of the Foodshaala Foundation.