Why is it important to be technologically at par with Customers? | Oleg Volkosh, President, Mediaplus Group, Russia
The Brand Called You · The Brand Called You
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Show Notes
Oleg Volkosh is the president of Media Plus Group in Russia. He is the founder and CEO of Channel 31. In 2011, he was recognised as the Person of the Year for his contribution to the development of the advertising industry. He is also a member of Young President’s Organization.
He as an advertising guy has witnessed many changes in technology used in advertising as well. He believes Social Media is currently the best tool to obtain insights into the demands and likes of the customers. Listen to this advertising Guru.