Season 3 · Episode 491
Why does negative news sell more than the positive news? | Aditi Shrivastava, Founding Lead of Elevate and The CapTable
The Brand Called You · The Brand Called You
May 30, 202226m 8s
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Show Notes
Whenever you switch to the News channels, what kind of news do you see in general? How many times do you get news through the News channels? Very less, right? This news pattern is not area or country specific. We brought Aditi Shrivastava who talks to us about news.
About Aditi Shrivastava
- Aditi is the Founding Lead of Elevate and The CapTable.
- She has worked with Reuters, The Economic Times, and Stellaris Venture Partners.
- She constantly looks for exciting businesses that are challenging the status quo, disrupting legacy sectors, or creating a new industry.