Who is a Trend Translator? | Jens Hansen, Co-Founder and CEO, Supertrends Institute
The Brand Called You · The Brand Called You
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Show Notes
The Brand Called You is pleased to welcome the very unique and incredibly talented, Jens Hansen on the podcast today. Jens is the Co-Founder and CEO of Supertrends Institute. He has a background in consultancy and is living and working in Switzerland.
In this very riveting interview with our host Frits Bussemaker, Jens talks about his professional role as a trend watcher and trend translator. He defines this very unique job title and gives us an insightful perspective into the profession. He likes to call himself a ‘futurist’ and explains the scope of work at his organization Supertrends Institute.