What makes a Brand Last 100 Years? | Silvia Wiesner, Managing Director, Unilever
The Brand Called You · The Brand Called You
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Show Notes
Branding is the process of creating a strong, positive perception of a company, its products or its services in the customer’s mind by combining such elements as logo, design, mission statement, and a consistent theme throughout all marketing communications.
In today’s episode of The Brand Called You, Silvia Wiesner talks about her branding and managing experience at Unilever. She explains how to create a long-standing brand today. She also talks about branding in the metaverse and the effects of the rise in social media influencers.