What goes into building a successful brand? | Jatin Modi, Founder & CEO, Renaissance
The Brand Called You · The Brand Called You
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Show Notes
The definition of brand building is to generate awareness about your business using strategies and campaigns with the goal of creating a unique and lasting image in the marketplace. Positive image + standing out = brand success.
With social media gaining a larger part of our lives, businesses have resorted to them for marketing their brands. A business branch, which was earlier seldom seen to be a cost, is now an investment, trying to gain maximum eyeballs and attraction to a brand for its success.
But with the advent of technology in every field, the crux of a process remains the same. What is marketing? Why is it important? How to approach it? We have all your questions answered in our conversation with a leading marketing specialist, Jatin Modi.
About Jatin Modi
- Jatin is the Founder and CEO of Renaissance.
- He's a C-suite advisor.
- He was included in the Paul Writer Hall of Fame for his contribution to Marketing.