Using Senses to make a long-lasting connection with our consumers | Lydia Michael, Entrepreneur, Speaker, Consultant, and Author
The Brand Called You · The Brand Called You
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Show Notes
Marketing and Branding have become an inseparable part of any business. Brands have a lot of competition these days and also a lot of opportunities and markets to tap into. A lot of brands stay relevant for a longer period of time while some die within a few years. One of the key aspects of building a lasting brand is to connect with your consumers. Today we have with us Lydia Michael to share her expertise in branding.
About Lydia Michael (http://lydiamichael.com/)
She is an entrepreneur, author, and speaker.
She is the owner of Blended Collective (http://blendedcollective.com/).
She is a multicultural marketing and brand strategist.
She is the author of the book “Brand Love”.