Unlocking the Brain's Secrets: Neuroscience Meets Cross-Cultural Management | Dr. Mai Nguyen, Expert in Applied Neuroscience at CultureMove.com, The Netherlands
The Brand Called You · The Brand Called You
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Show Notes
In this episode, Dr. Nguyen Phuong Mai, Associate Professor at Amsterdam School of International Business, delves into the profound impact of neuroscience on cross-cultural management. She explains how biases shape communication and business across diverse cultures, offering fresh insights into leadership and inclusion. Learn how our brains process culture, fear, and belonging, and how we can override unconscious biases to build more inclusive environments.
00:37- About Dr. Mai Nguyen
Dr. Mai is an Associate Professor at the Amsterdam School of International Business in the Netherlands
She's the author of a book titled Cross Cultural Management: With Insights from Brain Science.