Transforming traditional brass utensils into trendy market fits | Aditya Agrawal, Co-Founder and BartanWala, P-TAL Punjabi Thathera Art Legacy
The Brand Called You · The Brand Called You
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Show Notes
This episode brings you the story of a young boy, who decided to support a declining craft form after he discovered them during a college project.
Our guest for today, Aditya Aggarwal, is the co-founder of PTAL - Punjabi Thathera Art Legacy (commonly pronounced as "peetal", which is the Hindi word for brass). He is the former director of Enactus at SRCC. Aditya was also the global ambassador of the HSBC Asia Pacific business case.
Aditya tells us that while he was in Sriram College of Commerce, he was working on a college project in 2018. As he and his team were working, they came across a particular community in Punjab that was practicing the 'Thathiyaar' craft form. Aditya came to know that they are India's only UNESCO-listed craft form listed under the list of Intangible Cultural Heritage in 2014.