The revival of the local art of West Bengal | Parul Bajoria, Founder, Miharu
The Brand Called You · The Brand Called You
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Show Notes
The 21st century has seen a drastic evolution of the craft and art industry. With technology and digitization, everything is machine-made. Handicraft and handmade products have lost their traditional essence.
Parul Bajoria is with us on the podcast today. Parul is the founder of Miharu, a social enterprise in Bankura. In an interview with our host Ashutosh Garg, Parul highlights the scope of her work with the local artisans of West Bengal.
Her work has local and traditional diversity. Each piece that sells is unique, individual, and handmade with love! Parul’s effort to curate a conscious brand has led to many artisans reviving traditional craft techniques. She has managed to curate some very creative products.