Season 4 · Episode 371
Serving best Taste with Zero Waste | Eleanor Friedman | Female Butcher and Co-owner of La Salumina |
The Brand Called You · The Brand Called You
March 20, 202325m 57s
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Show Notes
Eleanor Friedman packed up and headed off to a farm in rural Tuscany. Having recently renounced vegetarianism, she set out to reconcile herself to the reality of meat-eating.
She was on this quest to know all of the processes along the food chain—to have some ownership over what she was eating.
About Eleanor Friedman & her journey.
- Eleanor Friedman was apprenticing as a butcher and norcino (salumi producer), and her husband Gian Piero Pepe was running a local restaurant in Italy.
- Gian Piero and Eleanor moved to New York to be closer to Eleanor's family.
- Their dream was to open a small salumeria in the Italo-Tuscan style to use the techniques learned in Italy while honouring their home in the Northeast by sourcing local pasture-raised pigs.
- After an extensive search for the right place for their salumeria, Eleanor and Gian Piero found the perfect location in Harleysville, NY, a hamlet in the Catskills that allows them to be closer to the farmers they work with.