Redefining Sustainability | Bruno Bianchini, Sustainability Coordinator, Google
The Brand Called You · The Brand Called You
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Show Notes
In this episode of The Brand Called You, Bruno Bianchini, a sustainability coordinator at Google and a sustainability master's student at Harvard University, discusses his journey and how growing up on a farm in Italy sparked his interest in sustainability. He emphasises the importance of integrating sustainability into business practices and overcoming misconceptions about sustainability, such as focusing solely on carbon emissions and thinking it's only for large corporations. Bruno shares insights into how he supports startups and SMEs at Google through education and industry initiatives. He discusses the challenge of balancing economic growth with sustainability and the potential of biomimicry.
About Bruno Bianchini
Bruno Bianchini is a sustainability coordinator with Google and a sustainability master's student at Harvard University.
Bruno's helps small and medium businesses rethink their operations to cut losses and get back to profitability.
Bruno worked in two different countries and led successful digital businesses in Italy and the MENA region.