Navigating the New Era of Brand Identity | Virginie Glaenzer | Fractional Web3 CMO; Author of "The Economy of Abundance", "The Leadership Singularity"
The Brand Called You · The Brand Called You
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Show Notes
In today's dynamic business landscape, companies are constantly seeking innovative ways to optimise their marketing strategies and one intriguing approach that has gained significant traction is the role of a Fractional CMO. A Fractional Chief Marketing Officer (CMO) is a seasoned marketing professional who operates on a project-specific basis, providing strategic insights, expertise, and leadership to organisations. In this episode, Virginie Glaenzer, web three fractional CMO shares her expertise on how to navigate the dynamic world of digital platforms, balance quantitative analysis with qualitative insights and harness the power of artificial intelligence. Get ready for an insightful discussion that offers valuable lessons for entrepreneurs and marketers seeking to thrive in the ever-changing realm of branding and marketing.
[00:45] - About Virginie Glaenzer
Virginia is the co-author of a book titled, “The Leadership Singularity.”
She is also the author of a book titled, “The Economy of Abundance.”
Virginie is a web three fractional CMO.
She is the Co-Founder of Acorn Oak Agency.