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Living a life of pride | Lara Bezerra | Mentor | Board Member | Founder of Workcoherence |
Season 4 · Episode 544

Living a life of pride | Lara Bezerra | Mentor | Board Member | Founder of Workcoherence |

The Brand Called You · The Brand Called You

June 6, 202357m 52s

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Show Notes

For 27 years, Lara Bezerra has lived an executive life in the pharma industry. 20 years as an expat in 7 countries, America, Europe, and Asia. Working in several areas and positions, she knew the best results are achieved through a healthy workspace and people living their purpose through their jobs.


01:47- About Lara Bezerra and her journey.

  • Lara is a mother and a wife who had positions as President, Managing Director in different Multinationals in 7 countries and three continents for 27 years.

  • She was the first female to assume the Executive Presidency of a Bayer affiliate in Latin America, and the first woman elected as chairperson of Cavenal, the German chamber of commerce in Venezuela.

  • She has a very peculiar leadership style, bringing all organizations that she led to higher top ratings of engagement scores.

  • She has delivered more than simple financial results.

  • She transformed organizations because she believes in the people she works with.