Leading the Market with STRONG BRANDING | Simon Barnett, CEO, OBO Goalkeeping
The Brand Called You · The Brand Called You
Audio is streamed directly from the publisher (anchor.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
"Good Sh*t that really works". The slogan of the company OBO sets a unique example of how doing things differently and authentic helps you become a dominant global leader in the business you do.
About Simon Barnett
Simon Barnett is the founder of OBO and a marketing lecturer at Massey University.
OBO is a niche company based in Palmerston North, New Zealand. They are manufacturers of goalie protection gear for Hockey.
OBO is 25 years old this year and has a fabulous success story. They now sell into 72 countries globally and at the Rio Olympics, 100% of the female field hockey goalies used OBO and 55% of the men.