Futurist Thinking for Efficient Strategy | Patricia Lustig, Author, Strategic Foresight Learning from the Future; New Shoots
The Brand Called You · The Brand Called You
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Show Notes
A well-defined strategy supports a business vision and mission. With the rapidly changing business environment, it is important to have sharp foresight. It helps in better planning, execution, and monitoring to achieve the goals.
However, critical thinking and imagination are key to having a foresight strategy. In today's episode, we have Patricia Lustig, a practitioner in Strategic Foresight and Strategy Building. She is also the author who educates the masses through academic and storytelling writing.
Let’s dive into the episode to understand the importance of futuristic thinking.